Addison Goering is a Certified IT Specialist with the WebSphere Education team. His main specialty is the design, development, and delivery of courses in the WebSphere product family. He has developed and delivered courses ranging from webinars to week-long workshops on products such as WebSphere ESB, IBM Workload Deployer, WebSphere Application Server, WebSphere Business Services Fabric, and WebSphere BPM. He is the lead developer on the WebSphere Education team that is developing education on IBM PureApplication System. Addison holds a B.S. in education from Keene State College in New Hampshire, mainframe certification from DePaul University in Chicago, and several certifications from IBM. He is the father of five children and plays as much golf as possible in between shuttling children.

Ahmed is a Senior IT Architect with IBM Software Group who joined IBM in 1999 as a software developer within IBM Software lab in Cairo. Ahmed delivered software lab services for almost ten years to customers in his region and worldwide, before he joined IBM Software on Power Systems technical sales team covering Middle East and Africa. In addition to IBM Software on Power, Ahmed is also a member of IBM PureApplication System tiger team, Middle East and Africa. Ahmed has published several articles on IBM developerWorks, two invention publications and two filed patents. Ahmed is an IBM Redbooks Thought Leader with focus on IBM PureSystems.

Alec is the expert integrated systems social business manager for IBM. He maintains social media channels for expert integrated systems and also moderates the monthly #expertsyschat on Twitter. Alec currently resides in New York City and follows his local soccer team with great passion.

Allyson Brito is a senior IT Specialist working in Integrated Technology Delivery in IBM Brazil. He has 12 years of experience in the UNIX and Linux field 6 years at IBM. He holds a Bachelor’s degree in Electronic Engineering from UFPA. His areas of expertise include Power Systems, Linux, Clustering, Virtualization, Cloud Computing, and Database Administration. He is a Certified Advanced Technical Expert for Power Systems AIX® (CATE) , VMware Certified Professional, Oracle RAC Expert Certified and a Red Hat Certified Engineer (RHCE)

Alphinat (TSX-VN: NPA) provides software that makes it easy to deal with an organization. Its SmartGuide® software suite simplifies, accelerates and improves interactions with all business constituents — resulting in greater cost-effectiveness, customer satisfaction and employee productivity. By helping people get things done quickly and exhaustively, Alphinat is helping organizations deploy web-based tools and services that people actually want to use. Built from the ground up around end-users’ needs and situation, the Alphinat SmartGuide suite is specifically designed to maximize user adoption — leading to greater cost savings. Since 1998, Alphinat has been delivering measurable results for leading organizations such as the French Republic, Computer Associates, Cossette Communication Group, McDonald’s Canada, Molson breweries and the Government of Quebec.

Andre Tost works as a Senior Technical Staff Member in the IBM WebSphere organization, where he has helped IBM customers establish service-oriented architectures for the past eight years. His special focus at the moment is on cloud computing platforms and integrated expert systems. Before his current assignment, he spent over ten years in various consulting, development, and architecture roles in IBM. He has worked with large IT organizations across the globe on SOA and BPM and has acted as Lead Architect for many large IT projects, specifically around the Enterprise Service Bus pattern. He started his career at IBM as a C++ and Java developer and still enjoys developing code.

Andrew Monshaw, General Manager, IBM PureFlex, is responsible for IBM’s worldwide PureFlex business, including worldwide sales, development, marketing and support functions. Most recently, Andy was general manager, Global Midmarket with the responsibility of leading IBM's company-wide focus on expanding sales to midsize companies and working with the Business Partner ecosystem to deliver innovation. Previously, he served as chief operating officer and a member of the Board of Directors of IBM Japan. In this capacity, he was responsible for sales, marketing, communications, finance and operations for IBM Japan. Andy has more than 25 years’ experience in the information technology industry and has held executive positions in IBM’s Global Sales and Distribution, Europe, U.S., and IBM’s Systems and Technology Group. Additionally, he was General Manager, IBM System Storage, and held various global and domestic CFO positions, including CFO for IBM’s hardware business. Andy is the partnership executive for a wide range of IBM global clients and Business Partners.

Angelo Littera is a Senior Technology Architect with IBM Global Technology Services in Italy. He is in charge of defining technical solutions and infrastructure architecture, mainly working in the areas of Web Architectures as well as Service Oriented Architecture. He joined IBM in 1996 and during over fifteen years of practical experience, principally between Public and Financial sectors, his involvement covered all aspects of the project life-cycle, from engagement to delivery, although his focus has mainly been in the solution design and technical coordination of delivery activities. Prior to 2006, He had worked as IT Specialist and He had acquired a deep knowledge and competence on many products mainly in the areas of Web Architectures and JEE platform, like: WebSphere Application Server, WebSphere Enterprise Service Bus, WebSphere Process Server, WebSphere DataPower, WebSphere Service Registry and Repository. As IT Specialist, he had also performed activities on Linux and Aix operating systems, while on z/OS, since 2010 he have been working on Enterprise Modernization solutions and He has been experiencing on CICS/IMS from an SOA perspective.

I'm currently leading offering management for the new IBM PureSystems family of integrated systems with prior leadership roles in product management and product development. I'm a computer engineer by training with 10 years of experience developing software for high scale, high performance transaction processing offerings used by some of IBM's largest customers.

Barry Pellas has been with IBM for twelve years, during which time he has worked on various parts of the WebSphere Portal deployment, Configuration Framework (ConfigEngine), Database Transfer, Topologies, Configuration Wizard, and Maintenance strategies. His current role is Chief Architect for WebSphere Portal Deployment, Installation, and Migration. He has a B.Sc. degree in Computer Engineering from The Pennsylvania State University. You can reach him at bpellas@us.ibm.com.

Bernie is currently Director, Strategy and Marketing, Database Software & Systems for IBM Information Management. He has held various engineering, business development, strategy and marketing roles at IBM over 25 years. He also earned a Masters of Computer Engineering from Syracuse University during that time. Prior to joining IBM, he earned his Engineering degree from Stevens Institute of Technology.

Chief Technology Officer - Telecommunications Industry at IBM. Follow Bill on Twitter @wlambertson

Binh Nguyen is a Senior Technical Staff Member at IBM. He has worked as a software architect on various IBM products and technologies in WebSphere and Lotus brands. Currently he is working on the next generation of cloud centric development tools and technologies. Binh holds a M.S. in Computer Engineering from North Carolina State University and a B.S. in Computer Science from University of Maryland, College Park. Follow Binh on Twitter @hiddendawn and catch him on his blog here: https://www.ibm.com/developerworks/mydeveloperworks/blogs/binhn/

Bob is a Consulting IT Specialist providing worldwide pre-sales technical support for IBM’s networking products. His thirty years with IBM – in roles ranging from product development, to Systems Engineer, to world-wide technical sales support, to IBM Global Service consulting – have enabled him to develop strong professional skills including leadership, project management, problem solving, and decision analysis. Bob’s experience includes teaching, speaking at conferences, and consulting on networking applications, infrastructure, and services. His technical expertise includes IBM mainframe environments, networking, and network and systems management. Together, his experience and expertise enable him to help organizations apply technology solutions to business problems.

Brian Dreher lives in San Jose, CA. Born and raised in Allentown, PA. Been in the Software Engineering industry since 1986. With IBM since 2002, prior to joining IBM, worked at NASA's Ames Research Center, Walt Disney Imagineering, and NASA's Jet Propulsion Laboratory. Recent Experience: PureApplication System v1 - Architect and developer providing database performance monitoring for deployed DBaaS databases. This shared service provides the monitoring infrastructure that is required to facilitate the collection of performance and availability information for DB2. With this information, you can troubleshoot your databases and make business decisions regarding your service usage. Patents:  Customizable system for the automatic gathering of software service information. Dec, 20 2007: US20070294593  Transferring specifications and providing an integration point for external tools to access the specifications. May, 3 2007: US20070100869 Method, system and article of manufacture to capture a workflow. International Business Machines February 2006: US 20060036958

Christopher Ceska is a Software Architect with IBM Corporation. As an Architect for IBM Chris defines the structures of solutions to address client business problems. Chris works with client’s to assess the needs and business constraints, works in levels of abstraction, applies industry knowledge, and leverages appropriate business elements and information technology to address those needs. Chris has broad experience across many technology sets, and services, and various architectural styles and domains. Prior to IBM, Chris has held leadership positions in numerous start-ups and early stage ventures. He has also worked in tier 1 consulting, as an advisor for Internet services ventures. He started his career in technology at Cleveland based information services provider, which grew into a dial-up Internet provider. Chris is known inside IBM for approaching problems in new ways. Chris has a B.S. and M.S. in Computer Science. Chris lives in Cleveland Heights, Ohio.

Chuck Calio is the Technical Leader for IBM Systems and Technology Group's Global ISV enablement team. Chuck is an IBM subject matter expert in the area of defining, constructing, optimizing, and delivering new IBM ISV next generation growth solutions across IBM's global client install base. Chuck has a Master's Degree in Computer Engineering from Syracuse University, and is also recognized by both IBM and The Open Group as a Distinguished IT Specialist. Chuck is based out of the IBM Poughkeepsie, NY USA location.

Claude is an Executive IT Architect in IBM Systems & Technology Group, acting as the STG leader for the French Cloud team. He has special interest in Research & Development and leadership Technologies in the Infrastructure space, shared as a regular speaker in conferences and masters classes. Claude lives in the city of Paris. Follow me on Twitter @riousset.

Davanum Srinivas is a Architect working on the IBM PureApplication System and IBM Workload Deployer family of products. He is a contributor to OpenStack projects like Oslo and Nova as well.

Dave Laubscher is an Executive Consultant at the IBM Executive Briefing Center in Research Triangle Park, North Carolina. During his 28 years with IBM, Dave has held a number of positions in development, marketing, and sales organizations. Although he started his career working on virtualization products for the mainframe, he has been focused on IBM’s x86 server family for the past 22 years. He currently specializes in converged offerings, rack and blade servers, virtualization, and systems management solutions. You can reach Dave at dalaubsc@us.ibm.com.

Dave Lawrence is a Techline Specialist for System x and Power Systems (IBM i) for IBM Inside Sales, Europe. He has 13 years of experience in IT and three years with IBM. Previous to his technical role, he worked in cross-brand sales in the UK market. Dave works with all the inside sales specialists in Europe, ensuring that the client requirements to their solutions are met, and provides the technical configurations required for ordering. He also works with the sales specialists by creating delivery enablement sessions; he has adapted digital media tools to suit the needs of the sales community he serves to help them to be more productive. Dave can be contacted at dave.lawrence@ie.ibm.com. You can follow Dave on Twitter @techienut.

Dave Ridley is IBM PureFlex and Flex System Product Manager for IBM in the United Kingdom and Ireland. His role includes product transition planning, supporting marketing events, press briefings, management of the UK loan pool, running early ship programs and supporting the local sales and technical teams. He has authored several IBM Redbooks publications. Dave is based in Horsham in the United Kingdom, has been working for IBM since 1998 and has has been involved with IBM x86 products for some 28 years.

David Cygan is a System Architect and Certified IT Specialist on the Sales Execution Initiative (SEI) - Information Management Framework (IMF) team. He currently holds certifications in The Open Group as a Master Certified IT Specialist for BladeCenter, high-end servers, storage, and dynamic infrastructure. He has over 28 years of industry experience. Before joining the SEI-IMF team, he concentrated on cross-brand technical sales where he had responsibility for selling all server brands and storage. He consulted with customers in selecting the right platform and solutions for their business needs. You can contact David at dcygan@us.ibm.com and follow him on Twitter @gwbdmc.

I am a marketing and business development veteran with over 20 years of experience in driving the adoption of complex solutions for both small and large organizations. A majority of these endeavors have been focused in B2B within the technology industry. Throughout my career I've become a skilled practitioner in helping organizations to create and articulate a vision and in turn, to align the resources required to execute successfully. I've often found success by leveraging the latest marketing methods and digital mechanisms to meet business objectives. Follow me on Twitter @Davidastark

David Tareen is the business line manager for PureFlex and BladeCenter for IBM as part of the System x team. He has eleven years with IBM in Services, Storage, and Systems businesses where he has managed disk storage, networking, and systems portfolios. He holds a degree in Business Administration from University of Chapel Hill, North Carolina. Follow David on Twitter @DavidTareen

Debbie Black is a Senior Marketing Manager for IBM PureSystems. Her role is to develop and manage the client reference team and to oversee all aspects of web and social media. In her IBM career, Debbie has led teams across a broad spectrum marketing disciplines for IBM Software Group from product marketing, market strategy & management to marketing communications. Debbie joined IBM in 1998 through one of the many acquisitions that has brought best of breed technology and capabilities to IBM. She holds both a BA in Computer Science from University of Kentucky and an MBA from the Fuqua School of Business at Duke University. Her passion is highlighting the success of clients and amplifying their accomplishments across the network of peers, partners and IBMers. You can follow her on Twitter @debblack.

Dexter Charles is a Certified Level Two Consulting Power Systems Client Technical Specialist with over 8 years experience with IBM in the technical sales and support role in Techline. Dexter has co-authored two Redpapers on System p servers and many other papers including a Sizing Best Practices Document. Dexter is a member of the IBM Certification board. His leadership within Techline spans across brands and geographies. Under Dexter's leadership a Techline cross-brand team produced a Cross-Brand Virtualization Sizing Guide, Cross-Brand Solution Assurance document, Techline IT Optimization web page, and Techline Server Tools Repository. Dexter supports both commercial and federal accounts in his Techline role, leveraging his technical skills to collaborate with sales teams to demonstrate the value of IBM solutions to address customer needs. In addition to his Power Systems technical expertise, Dexter is a Systems Software black-belt focal point, co-creator and focal point on the Techline IT Optimization team, Global Techline Sizing Jam lead, and focal point for Cloud on Power for Global Techline. He has a ‘can do’ attitude and brings a high degree of professionalism to each engagement. Follow Dexter on Twitter @DexterSCharles

Dominique is the Global IT Architect for IBM Cloud, in charge of deploying the IBM Cloud solution throughout the world. He has extensive IT experience and has previously worked for the IBM South-West Europe Cloud Center of Excellence and the SOA Center of Excellence. He is co-author of two patents and has filed (Patent Pending Process) two others as author. He is based in Brussels.

Vice President, Strategy, AIM Software and Private Cloud, IBM Software Group, Application and Integration Middleware Software. Follow Don on Twitter @djboulia and on Linkedin - www.linkedin.com/pub/don-boulia/15/536/846

OLTP and Data Warehouse Competitive Analyst - Dwaine has worked for IBM for the past 21 years. In that time he spent a number of years working on DB2 for Linux, UNIX, and Windows and has written 8 books and numerous articles on DB2, and has presented at conferences around the world. He recently started to work with our new colleagues from Netezza in the Product Management and Product Marketing arena, and is hoping to start writing his first Netezza book soon. Follow Dwaine on Twitter @DwaineSnow and be sure to check out his blog! It's at http://dsnowondb2.blogspot.com/

Els Luunk, Field Marketing Manager is working at IBM Netherlands for more than 12 years. Since the beginning of 2013 she is handling Marketing for PureSystems.

Emilia is an IT Architect with IBM Software Group. She has over 12 years of experience in consulting and solution design. Taking leading roles in architecting, designing and implementing customized, high performance systems using various platforms she gathered deep technical knowledge. She is Client Technical Architect at IBM Poland. She uses IBM technologies to solve the client's challenges. Emilia is also a member of IBM PureApplication System tiger team. You can reach Emilia at emilia.smolko@pl.ibm.com.

Eric Collins is with Enterprise Sales at Sirius Computer Solutions - Technical evangelist to Fortune 500, large transaction technical sales especially for High Performance Compute (HPC) clusters, storage, virtualization and cloud computing initiatives. I am the best there is at communicating technically complex ideas so that customers "get" IT. Specialties: Server architectures, IBM Power, x86, Intel, storage area network (SAN), high performance computing, cloud computing architect, virtualization, business computing for competitive gain, fortune 500, international customers, complex opportunities, team work, system management.

Fabio Albertoni is a Senior IT Specialist working in Integrated Technology Delivery SSO, in Hortolandia, Brazil. He has twelve years of experience in the IT and banking industries. He has spent the last eight years developing and implementing integrated solutions using WebSphere Application Server and MQ Series. He holds a degree in Data Processing from FATEC University of Ourinhos and a Masters degree in Computer Engineering from Instituto de Pesquisas Tecnologicas of Sao Paulo, Brazil. Follow Fabio on Twitter @fxalbertoni

Fotini has been working in IT marketing around Europe for the past 13 years. She recently joined the Expert Integrated Systems team as the Field Marketing Leader for the UK and she finds it a very exciting place to be. She loves technology and innovation and believes that the Expert Integrated Systems will transform traditional computing and the whole IT experience within the next few years. She is a mother of one, and enjoys being taught valuable lessons about life and herself by her little boy.

Gabriel is an IT Specialist working at IBM for more than 6-years in Integrated Technology Delivery SSO, Hortolandia, São Paulo, Brazil where he develops and implements middleware solutions mainly with the WebSphere family. He holds a Bachelor's degree in Computer Engineering and a number of IBM certifications. Follow Gabriel on Twitter @grpiedade

Greg Hintermeister is a Senior Technical Staff Member at IBM focusing on user experience, and is an IBM Master Inventor. He has extensive experience designing user interaction for IBM Flex System Manager, virtualization products, mobile applications, and numerous Web applications. Greg is a regular speaker at executive briefings and technical conferences. You can reach him at gregh@us.ibm.com, twitter @greghint, and interact with his thoughts on user experience, inventing, and more at www.hintervision.com

Lead Value Analyst and sales specialist at IBM

Hernan Scavetta is a Senior IT Specialist with 15 years of experience in the design, deploy and support of multi-platform IT infrastructure services. During his career he worked for large companies in the Retail, Energy, Telecommunications and Healthcare sectors. He currently holds VMware and Microsoft certifications. Additionally, he has been dictating VMware installation and configuration courses since VMware VI3 at the Service Desk Institute. Currently, he is a VMware Subject Matter Expert for one of the top accounts of the GDCA. You can contact Hernan at scavetta@ar.ibm.com.

Hillary Danz is a Social Content Editor for IBM’s International Technical Support Organization - Global Content Services. Hillary edits and contributes to several IBM-sponsored blogs and collaborates with social business managers to support IBM social initiatives. She holds an MA in English and is based in North Carolina. You can follow Hillary on Twitter @hillarydanz.

Inhi Cho Suh is the Vice President, Product Management and Strategy for IBM Software Group. She is a thought leader in the big data and analytics marketplace. She is responsible for the IBM Big Data and Information Management portfolio. The portfolio includes capabilities delivered through products such as PureData Systems, InfoSphere Big Data Integration & Governance, Optim, Guardium, DB2 and Informix. She spends significant time with clients to identify ways IBM can help them manage today's ever-growing explosion of information.

Jason Gartner joined IBM in 1996. Since then, he has take on a series of leadership roles, most recently as vice president, IBM SWG PureSystems Product Management. Here, he is responsible for revenue, profit and client satisfaction in newest line of Expert Integrated Systems. IBM PureSystems were first launched on April 11, 2012 as part of a new category of systems called Expert Integrated Systems. IBM PureSystems is a family of offerings that have 3 key attributes including built-in-expertise, integration by design and simplified experience. Specifically, Jason is responsible for the PureApplication System and the PureData System. The PureApplication and PureData Systems come with built-in-expertise in the form of patterns all under a single unified management, maintenance and monitoring console. Mr. Gartner is a graduate of the University of Toronto and University of Saskatchewan in Canada. Jason has spent 16 years in IBM Software Group specializing in areas such as DB2, Java, M&A and Information Management development.

JayaPrasad (JP) Thambuganipalle is an Accelerated Value Leader in IBM Collaboration Solutions. Prior to this, JP was a Lead Portal Architect in IBM Software Services for Collaboration (ISSC) lab services. Before joining IBM, JP worked with leading global investment and retail banks as an Infrastructure Specialist and Architect.

Jayesh works as the IBM Workload Deployer test team and Automation lead. He has thorough knowledge of various components on IWD and good knowledge of Virtual Appliance, VMWare, WAS, DB2, ITCAM, WVE, Systems Director. He has led and created IBM Workload Developer portal on Developer works. https://www.ibm.com/developerworks/mydeveloperworks/groups/service/html/communit yview?communityUuid=3d0d700d-6109-4375-88bb-9e628fc2a6ec

Jeff Howard is the Vice-President for IBM PureFlex System Marketing in IBM Systems and Technology Group responsible for launching and marketing IBM PureFlex System and IBM Flex System offerings. Jeff is based in Raleigh, NC at the IBM Research Triangle Park campus. Jeff is responsible for managing the marketing and solutions offering management teams for the IBM PureFlex System and IBM Flex System family members. The IBM PureSystems family includes capabilities and expertise from across IBM’s systems, software and services teams and integrates them into an entirely new class of systems that include compute, storage, systems networking, virtualization and management. Jeff’s teams manage the marketing positioning, messaging, go-to-market plays, digital marketing strategies, solutions definition and more for these offerings. Jeff has been with IBM for over 28 years and most recently spent 8 years leading Power Systems marketing, having launched POWER5, POWER6, and POWER7 generations of Power Systems as well as the operating systems, virtualization, and management software that supports them. Jeff holds 7 US patents including on packaging and networking technologies that enable integrated systems. Jeff has previously led marketing teams for Tivoli in IBM Software Group, IBM Software Small and Medium Business marketing, and the market management team for several of IBM’s personal computer operating system products. Jeff is a published author and has been a leader in multiple marketing areas within IBM. Jeff has been featured in IBM Systems Magazine as well as in pieces on CNN and the NY Times, along with being quoted in many industry publications.

Jenny Li is a Senior Certified IT Architect and an IBM Master Inventor. Jenny held various technical positions in IBM STG, CHQ, and Research. She has a diverse technical background. Her area of expertise includes application architecture, enterprise architecture and strategy, and enterprise solution research. In her current role, Jenny is the Partner Enablement Lead on IBM PureFlex Systems at IBM STG ISV organization. Being the PureFlex technology advocate, Jenny promotes PureFlex technology to business partners, and works closely with cross teams including IBM Innovation Centers for partners’ engagement projects. Jenny has experience in complex solution architecture and integration, and software development. Jenny holds 29 US issued patents. In her spare time, she enjoys golf and creates patentable ideas

Jeremy Savoy is a Client Technical Specialist for IBM System x and BladeCenter supporting US Federal government, and specifically US Department of Defense (DoD) accounts. He has spent 12 years at IBM, 10 of which were in development organizations as a Linux Systems Engineer where he supported hardware development teams. Jeremy is a VMware Certified Technical Sales Professional and also a Red Hat Certified Virtualization Administrator, and he holds an IT Specialist Level 1 Certification from IBM and the OpenGroup. Jeremy's current role involves architecting and designing end-to-end solutions for his clients, for both data center environments and deployed military systems. You can reach Jeremy at jsavoy@us.ibm.com and follow him on Twitter @jeremysavoy.

Joao Perez is the VP of Global Sales for IBM PureSystems

Joe has 26 years of experience in software development. He is serving as the technical evangelist for IBM Workload Deployer since May 2011. He has addressed various audiences on IBM Workload Deployer from direct customer interactions to webinars and conferences. He has been blogging on IWD using DeveloperWorks for the past few months. Follow me on Twitter @jabber63

Junior Martins is a Senior IT Specialist working in Integrated Technology Delivery SSO, in Brazil. He has fifteen years of experience in the IT industry. He has spent the last six years developing and implementing integrated solutions using WebSphere Application Server and IBM HTTP Server. His qualifications include: IBM Cloud Computing, WebSphere Application Server, SOA Fundamentals and ITIL Foundation V2/V3 certificated. He holds a Master degree course from the Interdisciplinary Post graduation Program on Applied Computing (PIPCA) at Unisinos. Junior also has an Information Systems Bachelor’s Degree from ULBRA. Follow Junior on Twitter @juniormmartins.

Junsu is Senior IT Specialist in IBM Global Technology Services and working for DB2 LUW Technical support. He is also the famous electric guitarist of IBM internal band "Bluenotes". Prior to IBM, he started his career at Fujitsu in 2000. He had been at Fujitsu for six years and supported Web application server middleware product and java for 6 years. After joining IBM in 2006, his first job role was project manager of Multi Vendor Service for General Motors Korea. Through this role, he was in charge of managing total maintenance of various vendor including HP, SUN. During working as Project manager, he also started new role as system POWER ,storage hardware support and AIX problem determination. Recent years, he is executing technical support to clients with DB2, Infosphere warehouse DPF and pureScale. He is usually handling severity 1 (down systems) problem and perform DB recovery as well as PD to resolve complex technical issues. His main interest is IT system performance and Big data with PureSystems.

IBM Training's Social Media Manager

Karen Durston is an advisory software engineer with the Application Integration and Middleware Solutions (AIM) team. Her main responsibility is to develop technical enablement materials. She is on the team developing customer training for PureApplication Systems. She was the lead course developer for WebSphere Cast Iron systems, ITCAM for Application Diagnostics, and ITCAM for SOA. Karen joined IBM in 1996 as part of the Tivoli acquisition and has broad experience in Tivoli monitoring products. Karen holds a Master of Computer Science degree from the University of Illinois, Urbana-Champaign and a B.A. from the College of William and Mary in Virginia as well as a number of IBM certifications. Follow me on Twitter! @kdurston

Katie is the social business manager for IBM PureSystems and maintains the IBM PureSystems social channels. She also moderates the #ExpertSysChat Twitter chat. Katie currently resides in Chicago and invites you to follow her on Twitter @Ktfarrer.

Executive IT Specialist, Open Group Distinguished IT Specialist at IBM Corporation & author - Follow Kenneth on Twitter @kenjm0154

Kevin McCarthy is an Infrastructure Architect for Services Delivery within IBM Global Technology Services®. He is based in Surrey, England. Kevin has over 20 years of experience in the IT industry and focuses primarily on Intel platforms. He is a Technology Lead for Server Management Distributed in EMEA. In this role he is responsible for providing technical leadership through the development of technical roadmaps, delivering service quality and crit sit management. Currently he is responsible for the support enablement of PureFlex across EMEA for Services Delivery. Follow Kevin on Twitter @itydntk or email him at kevinmcc@uk.ibm.com.

Klaus Kiwi is a manager for the PowerLinux Performance Benchmarks team at the IBM Linux Technology Center. His team's mission is in delivering performance analysis, optimization, documentation and competitive benchmarks in support of development and marketing activities of the latest IBM Power Systems offerings and solutions. KLAUS also manages engineers working on Security, IO device drivers and and embedded OS development. Having a Computer Engineering degree from State University of Campinas (Unicamp, Brazil), KLAUS has much of his background centered around Software Engineering, Open-Source and Operating Systems development. His experience includes leading development projects in Cryptography, Migration and Software Development Toolkits as well maintaining Open-Source projects.

Kyle Brown is a Distinguished Engineer with IBM Software Services and Support for WebSphere. He has over 20 years of experience in designing and building large-scale systems. In his role as a DE, he is responsible for helping our customers adopt emerging technologies, specifically Cloud Technologies and Services-Oriented approaches. He is a best-selling author and regular conference speaker, and an internationally recognized expert in IBM's Cloud Technologies, Patterns, JEE and SOA technology.

Lance Castillo is the first IBM Certified Infrastructure Systems Architect in ASEAN. He works as a Systems Architect at Questronix Corporation, an IBM Premier Business Partner in the Philippines. Lance has more than fourteen years of experience in IBM solutions. He holds a Bachelor’s degree in Electronic and Communications Engineering from Mapua Institute of Technology. His areas of expertise include infrastructure design, cloud computing architecture, solution assurance review, capacity planning, virtualization implementation, and business continuity solutions. Lance co-authored several IBM Redbooks on virtualization technology and contributes as a Subject Matter Expert for the development of IBM certification exams on Power Systems. He is also a member of Association Open Group of Enterprise Architecture as a TOGAF certified. You can contact Lance at lance_castillo@questronix.com.ph

Leonardo Llames is a Consulting IT Specialist at IBM's Advanced Technical Skills organization. He is a Certified IT Specialist in Application Development and Maintenance, and works with the design and deployment of WebSphere Application Server and DB2 based solutions into Power Systems, as well as with the integration of IBM middleware with legacy applications. Follow Leonardo on Twitter @lllames.

Luca Amato is certified IT architect on eBusiness solution area, mainly focused on eCloud solution. Method E xponent and member of methodology teachers group. IGS teacher for basic and advanced methodology courses. He represents IBM (for Italy) in Joint Technical Committee 1 of the International Organization for Standardization (ISO) for SOA standardization. From 1996 to 2000 he taught in Pavia University the corse (for Mathematic and Informatics degree) "Formal language and object Oriented implementation". Now he is a Tiger Team member on PureApplication system. Follow Luca on Twitter @luke_ita

Luca Comparini is an IT Infrastructure Consultant from IBM STG Lab Services Europe, located in La Gaude, France. His job role is to ease EMEA client acceptance of IBM emerging technologies, thanks to expertise in virtualization, IBM systems, systems management and Cloud Computing (mainly Infrastructure as a Service). Designated as one of the European Technical Leaders on IBM PureFlex Systems, he started working on expert integrated systems since the first pre-GA code, driving PoC and "first of a kind" implementations around Europe. You can follow Luca on Twitter @lucacomparini

Mandy Shaw has worked for IBM Business Partners since 1985. In 2008, she set up her own business, iPerimeter Ltd. She has experience as a developer, a systems engineer, an educator, an IT manager, a presales consultant, a quality manager, and an end-to-end IT architect. She has worked with many clients to simplify, automate, and control their IT systems and infrastructure. She has always been fascinated by the challenges of making one system or product talk to another in a low-risk way, and has designed and deployed a wide range of integrated solutions including high volume web applications. Mandy has particular interest and expertise in the IBM i platform. Since 2000 she has chaired user groups for large UK IBM i users. Mandy has an MA in Mathematics from Oxford University and an MSc in Information Science from the City University, London. For more information or to contact Mandy, see http://www.iperimeter.co.uk or follow her on Twitter @MandyShaw

Guo Maoxin is currently is a Client Technical Specialist in South China, mainly on power systems pre-sale, solution design, especially take care of powerblade large accounts in GB, Finance such as PICC RCCB SDB in SC. with 11 years IT experience and familar with ITSM,Virtualization,ERP,Blades. Master of SCM and hold a CISA,ITIL certification, and AIX,Tivoli Certification. You can reach Maoxin at guomaox@cn.ibm.com

IBM PureApplication System product marketing team lead

General Manager, Application Integration Middleware and WebSphere at IBM. Follow Marie on Twitter @mwieck

Martin Keen is an IBM Redbooks Project Leader. He works with technical experts to create books, guides, blogs, and videos. Follow Martin on Twitter at @MartinRTP.

As Social Media Strategy Lead for IBM's Information Management brand, Matt Carter focuses on B2B thought-leadership and content strategy, designing initiatives that engage on key marketplace themes and connect audiences to multimedia content and subject matter experts. Connect with Matt on Twitter: @dmattcarter.

ISV Portfolio Manager at IBM

In my 4 years with IBM, I was in several roles within the STG, starting as System x specialist, competitive cross brand architect, OEM business development and more. Since January 2012 I am the PureSystems tiger team leader in Israel.

Dr. E. Michael Maximilien (also know as Max) is a Research Scientist at IBM Research. Max's primary research interests lie in distributed systems and software engineering for the web; in particular, web APIs and services, mashups, cloud computing, social software, and Agile methods and practices. His most recent research project heavily influenced IBM Workload Deployer and now IBM PureSystems family of IaaS and PaaS. Max is an active participant and contributor to communities related to Ruby, Ruby on Rails, and Agile methods and practices, inside and outside of IBM. Reach Max on Twitter @maximilien and at his Web site (www.maximilien.com) and blog (blog.maximilien.com).

Michael McClurg leads IBM’s Global Mid Market Sales operation, the team responsible for generating Systems, Software and Services revenue from customers with under 1000 employees. This team, which includes over 1100 sales and partner management professionals, led IBM’s results as the fastest growing customer segment in Q1 2011. He has held this position since January 2011. Follow Mike on Twitter @mmcclurg and find him on LinkedIn - http://www.linkedin.com/in/michaelmcclurg

Milan Kotecha has been working with complex Software deployment with large corporate clients for the last 17 years and has the scar tissue to prove it. He is the PureSystems Leader and Subject Matter Expert in the Commercial Markets sector for IBM which is one of the largest and most diverse market segments. This gives him a view of IT across multiple industries and his given him a healthy respect for the power of automation and industrialisation of IT and the ability of appliances to deliver real value to clients. He is a committed follower of Tottenham Hotspur F.C and Shotokan Karate and can be regularly seen being bossed about by his 4 year old daughter.

Monica Fox is a customer reference and community marketing strategist for IBM PureData Marketing. She gained her BS in Marketing at High Point University and has hopes set on completing her MBA in Business Administration over the next 4 years. She has been at IBM for over a year now, starting off as an intern on Buell Duncan’s IM team, focusing on security marketing. Working closely with her counterparts, she keeps PureData customers active and readily informed through unique community engagement and outreach. Connect with Monica: Twitter: @monicalynnfox Linkedin: http://tinyurl.com/apk9wwb

Nancy Kopp-Hensley has been in the data warehousing and BI industry for over 19 years. Nancy worked in the early days of enterprise data warehousing and executive reporting. In 2004 Nancy lead the team who brought the first IBM data warehouse appliance to market. From the field Nancy moved into the development organization focusing on data warehouse solutions and database technology. Today Nancy works in Product Management and Strategy in the Netezza organization on the overall IBM data warehouse product and business strategy.

Nancy Pearson is the Vice President of Expert Integrated Systems Marketing, IBM Corp. Nancy leads all aspects of global marketing for the multi-billion dollar division that includes category marketing, Web and digital demand generation, and field marketing. Her leadership includes experience in Systems and Software marketing, Management consulting and Corporate marketing. Follow her on Twitter @nancy_pearson Prior roles have included Vice President of WebSphere Marketing, Cloud Computing, Global Marketing & Channel for the IBM Information Management business. Nancy also led the global marketing for IBM Tivoli Software. In her leadership roles she has been responsible for the marketing integration for over 20 IBM acquisitions across multiple brands in IBM including, Cognos Software and Rational Software. Nancy has 25 years experience in IBM in marketing, consulting, technical education and sales. She has been involved in many new growth related efforts in IBM where driving change and setting the agenda were required. She has also been recognized in Working Mother’s Magazine 2007 Hall of Fame and has a dedicated chapter in Karen L. Rancourt’s book Empowered professionals: Making a Difference. Nancy holds both a BA degree from Pace University and a Masters degree from Fordham University. She holds degrees in Psychology and Adult Education, and a Market Management Certification from Columbia University.

Nelson Velazquez is an IT Architect at IBM. Responsible for OS deployment and software distribution on physical and virtual systems on a daily basis. These machines are both IBM and non-IBM. I architect deployment solutions targeting both IBM Global and Strategic Outsourcing accounts that require knowledge of customer environments (hardware, network, software, and storage), customer requirements, and managing the teams to get those solutions implemented. I feel that I have a strong viewpoint to be able to assess the applicability of IBM PureFlex systems within this realm. Nelson has produced different artistic endeavors for the last 10 years that require extensive utilization of current social media outlets (Websites, blogs, YouTube, Facebook, Linked-In, Twitter, etc). He has been the Artistic Director for 7 years for a theatre company where he coordinate our public relations endeavors that rely heavily on social media. He personally maintains three blogs with different focuses, have a good understanding of implementing/maintaining content management systems, and attend regular seminars to learn new techniques in converting social media into real world action. Follow Nelson on Twitter @nelsonvelazquez

Paul joined IBM in January of 2011. He has quite a bit of Enterprise Architecture background and experience and has worked with both mainframe and distributed technologies throughout his career. Throughout his career he has worked primarily from an Information Management baseline but has covered the entire IT spectrum from Hardware to Applications, Databases, and middle ware. He has a very good architectural grasp of the technologies that make up IBM Puresystems and understand how the components fit together so that the whole is greater than the sum of the parts.

Paul Gregory is currently the Technical Lead for IBM Systems Director Support. In 16 years at IBM he has worked in hardware support, hardware test, firmware test, software test, and now software support. You can reach Paul at pgregory@us.ibm.com.

Paul has been with IBM for 12 years, working on WebSphere Portal and WCM for the past 10 years, with responsibilities ranging from security development and integration work, portal core DB and model programming, to client side theme and JSR286 portlet development. Paul’s current focus is to reduce the total cost of ownership for Portal and WebSphere deployments using virtualization, public and private cloud computing, and alternative multi-node, and multi-tenant topologies with a goal to give customers the best value in their hardware and software investments. Most recently, Paul led delivery of Portal and WCM versions 7 and 8 for deployment with IBM’s new family of hardware/software offerings, PureSystems. He continues to strive to make the cloud offerings a new offering model for all IBM Collaboration Solution products.

Peter Woodward is an industry veteran with over 20 years of experience in Business Development, OEM Partnerships, Alliances and Sales. He has led teams focused on driving business with Open Source and Linux software and is a well-respected business strategist. Currently, as the Senior Manager Global Alliances at Citrix, Peter is focused on the developing strategic relationship and business opportunities with Global Partners for Citrix., including working on new business opportunities, new markets, and strategic initiatives to help drive revenue. Prior to Citrix, Peter was the Director of Alliances for Canonical, the commercial sponsor of the Ubuntu Linux distribution. Peter has had leadership and Alliance roles at Likewise and Novell, where he was part of the team responsible for Novell's entrance into the Linux and Open Source software.

Phil Francisco is IBM’s Vice President of Netezza Product Management & Product Marketing. As such, Phil leads heritage IBM Netezza team and the new IBM PureData for Analytics team in the development of new products. In his posts, Francisco divulges insights on new products in the IBM Netezza and IBM PureData families and the customers that leverage them.

Dr Pierre Perdaems, STSM based in Geneva, is the cloud computing lead architect for IBM Systems and Technology Group (IBM STG) in Europe. In his previous role as CTO for the IBM STG Telecom unit, he worked with a number of Telco operators, equipment manufacturers, integrators as well as software companies. All these actors are at the heart of the evolution towards cloud computing and Pierre is currently involved in a number of projects to build cloud data centers. These projects cover a broad range of industries offering a unique diversity of technical challenges. The capabilities made available through the PureSystems family offer a very strong foundation for addressing the requirements of many projects and Pierre has developed a 10mn Youtube video summarizing his views on PureSystems.

Piotr (Peter) Nowik is a High End and BladeCenter Subject Matter Expert (SME) for System x in the Central Eastern Europe GMT. Piotr is a technology enthusiast and evangelist. He worked at IBM Lenovo for over 10 years. Piotr provides IT consulting services to clients and business partners, especially on Intel and AMD based servers, storage, network and operating systems such as Windows Server, Linux, and VMware. He creates solution assurance for VMware based on System x and BladeCenter servers and storage. Piotr regularly represents IBM as a keynote speaker and subject matter expert at industry events. He has conducted server consolidation studies for customers based on Zodiac 2 methodology, led the design and implementation of large scale projects, and developed innovative solutions that use leading edge technologies. You can reach Piotr at piotr.nowik@pl.ibm.com and follow him on Twitter @pionowik.

Reto Hirt is the owner and founder of the independent software consulting company Schlag&Rahm gmbh, based in Winterthur, Switzerland. He has 15 years of experience in Java™ technology and worked as an IT Specialist in architecture, development, engineering and security. He has expert knowledge on WebSphere Application Server and it’s Stack products, such as ESB and BPM. In recent years, he was focusing on appliances such as the DataPower Family and Workload Deployer. He holds a master degree in electrical engineering from ETH Zurich. Follow Reto on Twitter @mcrhirt

Rice joined IBM in 1991. He has worked in IBM China Shenzhen International Software Development Company, IBM Japan Yamato Lab, IBM China Shanghai Software Center, IBM China Guanzhou Software Brand, IBM Toronto Lab, IBM Vancouver Innovation Center, IBM AP Software Product introduction Center and mainly worked in software development and IBM Software products technical Support. Currently Rice is responsible for Cloud Computing, Pure Systems and promoting IBM new software products in Greater China Group. Rice is a member in IBM Academy of Technology. He is also a member of IBM Technical Certification Review Board for Asia Pacific.

Rick Davies is the Senior Client Technical Specialist for Bank of America. He has been in the IT industry for 20 years and has spent 16 years at IBM in the role of a Technical Sales Expert. He currently holds Level 2 IBM IT Specialist Certification, OpenGroup Master IT Specialist Certification. Rick is a Red Hat Certified Engineer, IBM BladeCenter Certified Engineer, IBM System x Certified Engineer, High End SME, Power and Cooling SME, Complex Design and Implementation Specialist and is a member of the IBM Certification Board. You can contact Rick at daviesr@us.ibm.com.

Rizwan is a graduate in Electronics Engineering and a post graduate in "Management Program for Executives". A campus recruited candidate by IBM, serving the organization for more than 6-years in business units like IBM Global Technology Services and IBM Systems & Technology Group. He is also an IBM Certified Specialist on IBM System Storage and IBM PureFlex Systems. Nominated as a Subject Matter Expert for IBM Storage Systems and now an active Tiger Team member for IBM PureSystems in India. Rizwan is Field Technical Sales Specialist (FTSS) for IBM Storage & IBM Pure Flex Systems. In his social life, he is very sporty, charismatic and a friendly person. He plays football and cricket for IBM in corporate tournaments. He is extremely fond of dance, music and food, likes to make friends and party with them. Follow Rizwan on Twitter @Get_2_RiZ

Bob is member of World Wide WebSphere team for eight years, with a focus on Application Middleware. Previous to this, worked as a practitioner with Component Broker for five years.

Roman Kharkovski lives in Pittsburgh, Pennsylvania, USA since 1999. Born and raised in Russia. In IT industry since 1991. With IBM since 1999. Currently Executive IT Specialist and Technical Lead on the WW WebSphere Competitive Technical Sales Team. Experience:  Software developer and architect (Assembler, OO Pascal, C, Java, JEE, SOA, BPM, ESB, OLTP, WebSphere, WebLogic, Tomcat, JBoss, Mule, Tuxedo, Oracle DB, Informix, DB2, etc.).  Author of multiple articles and white papers, IBM migration redbook.  Frequent speaker at IBM conferences.  Worked with hundreds of IBM clients worldwide.

Technical Pre-Sales Professional at IBM United Kingdom Ltd. After a number of years in customer service roles, I moved into the software business. I have experienced roles in development and testing, as well as quality assurance and information development, and presently work as a pre-sales technical consultant. Specialties:I presently specialize in breaking down technical inhibitors to client sales engagements for a specific set of products. Previous specialties include software development, testing and modeling, as well as data management and development best practices. Follow me on Twitter! @rory_og

Rush Lu is currently the Technical Leader of IBM Asia Pacific System x and BladeCenter Level 2 (Postsales) support team located in Shenzhen, China. He holds a Bachelor Degree in Electrical Engineering and Automation, and had several years experience in robot design and embeded systems. He has worked for IBM for four years (one year in the US and three years in China) and has always been passionate about learning new technologies. Rush's primary support scope is high performance and high volume products; his secondary role is to support BladeCenter issues. He has been a key technical resource for resolving RCCB (one of IBM's VIP customer in China) Power blade issues. You can reach Rush at: rushlu@cn.ibm.com

Salvador Arllentar is a Field Technical Sales Specialist for System x and BladeCenter Systems. He currently focuses on selling high value solutions based on BladeCenter and X5 platforms in core and competitive accounts. He has spent 15 years at IBM, 10 of which were as a Systems Services Representative for almost every IBM Hardware platform including notebooks, PCs, x86 Servers, BladeCenter, Power Systems, storage, and even mainframes. He spent four of these years as Peru's Technical Support Leader for System x, BladeCenter and midrange storage platforms. He holds a Bachelor in Electronic Engineering degree and holds certifications from IBM, Microsoft, VMware, and Brocade. You can reach Salvador at arllenta@pe.ibm.com and follow him on Twitter @arllenta.

Sandip Lahiri is an IBM Healthcare Industry Architect, CPHIMS. He works across all IBM brands covering hardware, software and services. His focus areas are PureSystems, Social Media and Analytics. He has been in the IT industry for 20 years. He has hands-on experience in solution design, delivery, sales and marketing across several industries. Sandip has deep skills in RFID. He wrote the RFID Sourcebook and has seven U.S. patents.

Sándor Bárány holds a Master of Science degree in Applied Mathematics (Budapest, Hungary, 1975). He works as a Technical Solution Manager in Strategic Outsourcing Delivery Alps (Austria and Switzerland). He joined IBM in 2000 in Germany for zLinux development. In addition to having a technical background as an IT Architect/Specialist with a focus on UNIX/Linux, Open Source, Cloud and High Performance Computing, Sándor is a passionate community builder and an IBM Innovator. He is also a successful social networker, one of them who has built up the IBM social network, The Greater IBM Connection. Follow Sandor on Twitter @sbarany

Finance Program Director, PureApplication System & Private Cloud Product Management, Software Product Manager

Sergio Varga is a Certified IT Architect working for GTS/ITD in Brazil and joined IBM in 1987. He has worked as production, mainframe, network and systems management specialist which holds extensive experience and many certifications related to Tivoli products as well as ITIL. He is IBM Cloud certified and is working on SaaS offerings doing architecture type of work and supporting deployments over the last three years. He is currently a board member of IT Specialist and IT Architect career profession in IBM and member of Brazil Technical Leadership Council (TLC). He holds a Bachelor Degree in Business Administration and Computer Science and a Master's Degree in Technology. You can reach Sergio at svarga@br.ibm.com and follow him on Twitter @ varga_sergio

Sigrun Eggerling is a Client Technical Specialist at IBM in Germany. She has been working for IBM for 16 years including 14 years as a Presales Systems Engineer for System x and BladeCenter products. Her main responsibility is Systems Management. Sigrun is a Level 1 Certified IT Specialist. She holds a degree in Business Administration with an emphasis on computer business data processing. You can reach Sigrun at segger@de.ibm.com and follow her on Twitter @eggerlings.

Simon Hodkin is a Consulting IT Specialist working for STG Lab Services in the UK. He has worked at IBM for over 25 years, with every role being client-facing. His experience includes IBM printing systems, System x and BladeCenter, IBM Systems Director, and server consolidation methods. He has authored two IBM Redbooks publications. Simon has a Bachelor of Science degree in Geology. He is active on Twitter and Facebook and is the author of a personal blog. You can reach Simon at simon_hodkin@uk.ibm.com and follow him on Twitter @hodders.

Sinan Ulubil is a Systems Architect with IBM in Turkey. Prior to his current assignment, Sinan was a Senior Client Technical Specialist also with IBM in Turkey. During his 14 years in the IT industry, Sinan has held several positions, including in product management, presales engineering, solution design, and system administration. Sinan holds a Bachelors and a Masters degree in Electronics and Communication Engineering and a Masters of Business Administration. You can reach Sinan at sinan@tr.ibm.com and follow him on Twitter @sinanulubil.

17 years of experience in Software Engineering and Research Education MBA, Duke University, Durham, NC MS in Computer Science, Old Dominion University, Norfolk, VA BE in Electronics, R V College of Engineering, Bangalore, India Patents 0080249984 Use of Graphical Objects to Customize Content 10-09-2008 20090063502 WEB-BASED CONTENT ABSTRACTION BASED ON PLATFORM AGNOSTIC CONTAINERS ABLE TO BE EXPORTED TO PLATFORM SPECIFIC, USER CUSTOMIZABLE PORTAL PAGES 03-05-2009 Multiple works of art were published 04/2002 – present Architect – Advanced Design Team, developerWorks, IBM, RTP, NC Delivered solutions on various IBM middleware and open source technologies. Currently focused on our community and mobile offerings

Stéphane Bourdeaud is a certified infrastructure architect for the IBM Global Technology Services® a Services Delivery organization. He is based in Aubière, France. Stéphane has over 15 years of experience in the IT industry and focuses primarily on virtualization technologies on Intel platforms. He also works for the Global Technology Services Delivery Technology and Engineering organization, where he is a member of the core team for the Virtualization and Distributed Server Management Specialty Area. In this capacity, he develops virtualization reference architectures and strategic outsourcing global offerings. He is a VMware Certified Professional and teaches a class on virtualization at the Institute Supérieur d’Informatique de Modélisation et de leurs Applications (ISIMA), an engineering school in Clermont Ferrand, France. Follow Stephane on Twitter @BourdeaudS

Takefumi Murayama is a Field Technical Sales Specialist (FTSS) for IBM Power Systems. He works with customers located in Osaka and western Japan. He has been with IBM for over 14 years and has experience in finance and distribution industries, and also general business. Takefumi is a specialist in PowerVM, VIOS, and variety of IBM POWER Systems technologies. You can reach Takefumi at takefumi@jp.ibm.com and follow him on Twitter @takefumimura.

Tariq Ahmad is the Social Business Manager for PureSystems, assisting the team with strategy and delivery of social media initiatives and content.

Thiago C Farah Montenegro is an accredited IT professional and Technical Business Manager at Lanlink Informatica, a major IBM Business Partner in Brazil. He has eight years of experience in IBM Storage and POWER products. He holds a degree in Electrical Engineering from the Federal University of Ceara (UFC) and an Executive MBA from COPPEAD at Federal University of Rio de Janeiro (UFRJ). His areas of expertise include Storage, Servers, Virtualization, High Availability, Business Continuity, Information Lifecycle Management and Disaster Recovery.

Tiffany Winman is the Social Strategist for IBM PureSystems. She works with a social media team to develop engaging discussions around Expert Integrated Systems and meaningful social networks, interactions, and overall user experience among PureSystems communities.

Having seen all sides of what it takes to deliver uniquely positioned IT solutions, Tim now serves as Chief Technology Officer for Public Sector of the Systems and Technology group. During Tim Durniak's 31 years with IBM, he has exploited information technology to automate the day-to-day activities of a diverse set of industries including Electronics, Defense, Insurance, Public Safety , Automotive, Transportation, Telecommunications, Retail, and Social Services. Along the way he has been a software developer, solution tester, information developer, solution architect, solution trainer, help desk leader, methodologist, process engineer, project manager, infrastructure architect and enterprise architect. Follow Tim on Twiiter @timdurniak

Tina Williams is an IBM Program Manager for Social Business Initiatives. Based in the heart of North Carolina, Tina leads initiatives to increase the social eminence of IBM programs for social business, cloud computing, mobile and other new technologies. Her experience includes programming, project management, consulting, business development and marketing. You can follow her on Twitter, @ideasattjw.

Todd Austin is the global leader for IBM PureSystems partner marketing. In his worldwide capacity, Todd is responsible for driving the ecosystem marketing strategy, plans, and programs across all IBM business units for the new PureSystems family of offerings. Prior to this position Todd was the worldwide channel program marketing manager for cloud computing within IBM Corporation's Global Business Partner Organization. A 28-year veteran in the IT industry, he has held numerous other management and staff positions within IBM marketing, finance, business development, and software engineering organizations. He holds a Bachelor's degree in Computer Science and a Masters degree in information systems.

Travis Haasch is a Consultant for STG Lab Services located in Dubai, United Arab Emirates. Prior to his current assignment, Travis worked in the Rochester, MN POWER performance development organization for 10 years. In the performance area, he specialized in virtualization and blade performance. Contact Travis at travish@ae.ibm.com and follow him on Twitter @TravisHaasch.

IT consultant and Networking Subject Matter Expert at the Systems and Technology Group

Victor Xue is an IBM certified IT Architect. He joined IBM in 2003 as a software project lead. He later served as a systems engineer/IT architect in IBM Global Business Services, Systems Engineering, Architecture and Test group. Currently, he is serving as infrastructure architect in IBM Global Technology Services, Strategic Outsourcing Delivery organization, providing technical solutions and services using x86, IBM Power Systems, VMware, etc. He has supported large and complex engagements for fortune 500 customers in various industries over the years. Follow Victor on Twitter @at0

Open Group Master certified IT Specialist in the IBM Software Competitive Technology Laboratory with 16 years of software industry experience that includes 14 years at IBM. At IBM he has worked in the areas of Customer Consulting, Product Development and Business Partner Enablement. His current focus is performing competitive analysis of IBM vs. Oracle products. Additionally, he develops and showcases demos on various IBM WebSphere middleware at CPO customer events worldwide. He has hands on programming experience on Java, J2EE, Java EE, Web Services, XML, Web 2.0, Mashups, REST, HTML technologies. He possesses a wide breadth of WebSphere experience helping customers and business partners implement industry solutions. He holds a Bachelors of Engineering degree majored in computer science.

Vincent Boucher is a Client Technical Specialist Storage for IBM Switzerland in System and Technology Group. He joined IBM France in 2005 in the IBM Montpellier benchmark center, working on large High Performance Computing opportunity as a platform specialist on System x. As storage quickly became a critical aspect for HPC architectures, he started his storage journey with IBM General Parallel File System and the IBM DS Family. He then switched completely to the storage world by moving to the storage benchmark team and focused on the demonstration center. The goal of this demo center is to provide local and remote access to IBM personnel and Business Partners world wide to small environments. These live environments, based on latest IBM solutions, are aimed to demonstrate new features to customer, but also provide some training facilities to Business Partners who feel more confident with latest IBM products. Because Vincent built some of these live demonstrations, he had the opportunity to travel across Europe to meet Business Partners and IBM sales teams in order to demonstrate these technologies and help them use the demo center. During one of these trips, he met the Switzerland STG team and finally join IBM Switzerland as CTS Storage in 2011. As a storage pre-sales specialist, he is helping customers to find out the best solution to answer their expectations and requirements.

Waleed is a technically sophisticated and business-savvy management professional with a pioneering career reflecting strong leadership qualifications coupled with heavy hands-on technical experience. He is team oriented management professional with excellent interpersonal and communications skills. He has hands on experience in cloud computing, cloud architecture and design and enterprise architecture in general. He has experience in many industries including healthcare, financial organizations and government agencies. He has heavy hands-on software engineering, re-engineering, and reverse engineering Experience as well as infrastructure architecture experience including hardware acquisition and design, rack designs, rack elevation plan, storage servers and networks.

Wladislaw works as an Application Consultant at IBM Germany. He is focused on middleware technologies and he is an IBM certified specialist for WebSphere Application Server. He has also profound knowledge on Virtual Enterprise and ITCAM and thereby he knows some of PureApplication System's main parts. You can follow him on Twitter @itsOneNill

Dr. Zeydy Ortiz is a Senior Performance Engineer in the Systems & Technology Group at IBM. She focuses on optimizing performance of System x, BladeCenter and PureFlex systems with an emphasis on energy efficiency and virtualization. Zeydy owns the technical content for the IBM System x & BladeCenter Virtualization Sizing Guides. The sizing guides provide general recommendations to define the infrastructure needed when moving to a virtualized environment. Zeydy is contributor members of The Green Grid helping the industry define metrics for efficient resource utilization in the data center. Zeydy joined IBM shortly after completing her doctoral degree in Computer Science at North Carolina State University. She has a Master's in Computer Science from Texas A&M University and a bachelor's degree in Computer Engineer from the University of Puerto Rico - Mayaguez. Follow Zeydy on Twitter @DrZeydy