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Recap of PureSystems Twitter Chat: Managed Service Providers, Cloud, and Expert Integrated Systems
#IBMPureChat is an open community Twitter Chat event run by IBM and offers everyone the opportunity to interact with experts in the integrated systems market.
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On February 6, 2013 the @IBMPureSystems handled hosted a Twitter Chat with ClabbyAnalytics analyst Joe Clabby on the topic of Expert Integrated Systems, Midsize Businesses, and the role of Managed Services Providers (MSPs) in helping leverage Cloud delivery . Below is a recap of the chat.
Welcome to our #IBMPureChat! We will be discussing #PureSystems, Midsize Businesses, & role of MSPs in cloud delivery– http://ibm.co/WQ0sh4IBM PureSystems
Today’s Twitter Chat is moderated by Joe Clabby @Clabbyanalytics president of Clabby Analytics #IBMPureChatIBM PureSystems
Our Panelists include Marc Haberkorn, @MarcHaberkorn Senior Product Manager #PureApp System #IBMPureChatIBM PureSystems
Timothy Alpers – @tjnz77 – member of the product marketing team for IBM #PureFlex System #IBMPureChatIBM PureSystems
Timothy Tsao – @timothy_tsao – Global MSP Marketing Leader for @MidmarketIBM #IBMPureChatIBM PureSystems
And Kumar Malavalli – @KumarMalavalli , InMage Co-Founder & CEO #IBMPureChatIBM PureSystems
Now onto our first question! #IBMPureChatIBM PureSystems
Questions One: Why would a managed service provider want to adopt IBM’s PureSystem architecture? a.MSPs make money by operating their information systems environments BETTER than enterprises. #IBMPureChatJoseph Clabby
Don’t build your own systems – you can’t build your clients for that. #IBMPureChatTim Tsao
Cloud based recovery services by InMage with pure systems – unique value for MSPs #IBMPureChatKumar Malavalli
A1: With #PureSystems, MSPs can integrate their own expertise with the expertise of IBM and its biz partners to deliver value #IBMPureChatMarc Haberkorn
PureSystems are turnkey deployments #IBMPureChatJoseph Clabby
a1 Another reason, PureSystems provide high utilization — so you get better ROI #IBMPureChatJoseph Clabby
PureSystems have built in expertise and deep integration that enables that lower cost of operation and high availability. #ibmpurechatTimothy Alpers
PureSystems is pre-integrated, allows them to speed client app deployments and bill right away #ibmpurechatTim Tsao
MSP’s want to quickly get revenue flowing against their capex #ibmpurechatTim Tsao
A1. Simplicity, pre-integrated storage, Compute, network and software; common management; reduction of deployment time. #IBMPureChatKumar Malavalli
A1 – Investment to being operational is fast, very fast. IaaS setup is quick for large scale deployments #ibmpurechatKevin McCarthy
@itydntk Agree, agree, agree. Scale is the key word here too, start at the right size now, need scale as my biz grows. #IBMPureChatTim Tsao
Which type of MSP service type do you see as the best fit for #PureSystem ?#IBMPureChatSteven Dickens – IBM
@StevenDickens3 A1 There’s a wide range — Clouds are a natural, business applications with PureApplication, many many #IBMPureChatJoseph Clabby
@StevenDickens3 #PureSystems are flexible, but the most value is delivered when #patterns are leveraged in the MSP service #IBMPureChatMarc Haberkorn
@StevenDickens3 Many client apps going to the cloud – like SaaS is ideal for PureApplication esp with hundreds ISV patterns #ibmpurechatTim Tsao
Public or Private or both? #ibmpurechatSteven Dickens – IBM
@StevenDickens3 Definitely both public and private use cases, but most MSPs host for external clients, so public. #IBMPureChatMarc Haberkorn
@StevenDickens3 All valid. Depends on the company size and use. Midmarket sees lots of Public and Hybrid. #IBMPureChatTim Tsao
Question Two: What makes PureSystems different than other vendor’s servers? I love this question. please read:http://www.clabbyanalytics.com/uploads/CiscoUCSvFlexfinalFINAL.pdf #IBMPureChatJoseph Clabby
full virtualization of resources enables quick movement of resource yielding high availability options #ibmpurechatTimothy Alpers
@KumarMalavalli Everyone needs your services! – what do you see as the key accelerators for companies to move this into cloud. #IBMPureChatTim Tsao
@Timothy_Tsao Hi Tim: It depends on how you design the cloud. Example, a mainframe is a self-contained cloud and is SECURE #IBMPureChatJoseph Clabby
Motivation: Reduction of capes. Speed of deployment, reduction of opex, assurance of service #IBMPureChatKumar Malavalli
A2 Another reason is expert integration. Do you really have DEEP expertise? #IBMPureChatJoseph Clabby
A2 Biggest difference: a PureSystem is managed as a unified systems/storage/network unit — no a bunch of discrete units #IBMPureChatJoseph Clabby
A2 Look closely at the architecture — all of the components share a common midplane — they all see each other #IBMPureChatJoseph Clabby
A2 When systems see each other, they can be managed as one. This is a major benefit for MSPs who make money by managing better #IBMPureChatJoseph Clabby
Q2 – IBM owns all the components. One infrastructure provider, one point of contact keeps the management process simple #ibmpurechatKevin McCarthy
A2: Built-in expertise. Platform and application patterns that self-manage, scale, and can be maintained easily #IBMPureChatMarc Haberkorn
@ClabbyAnalytics A lot of customers mentioned "interoperability" of components @IBMPureSummit => expert integration #IBMPureChatZeydy Ortiz
@DrZeydy Another major differentiator. You’ve got a lot of highly tuned interoperable IBM components in PureSystems #IBMPureChatJoseph Clabby
@DrZeydy Sprawl! Does lack of interoperability mean much higher energy costs? #IBMPureChat #ibmpurechatTim Tsao
And lots of headache too! RT @Timothy_Tsao: @DrZeydy Sprawl! Does lack of interoperability mean much higher energy costs? #IBMPureChatZeydy Ortiz
@ClabbyAnalytics Also provides CHOICE of hypervisors, OS, network, compute storage and management #IBMPureChatZeydy Ortiz
A2 PureSystems are awesome when it comes to security #IBMPureChatJoseph Clabby
Q2: Rack-IBM, Chassis-IBM, Network Switch-IBM, Compute Node-IBM, Flex System Manager-IBM. PureSystems-IBM Experience #IBMPureChatKevin McCarthy
Q2: Oh did I forget to mention, Storage-IBM. PureSystems-IBM Experience end to end. #IBMPureChatKevin McCarthy
Question Three: How do PureSystems help MSPs deal with security/multi-tenancy issues? Q3: How do #PureSystems help MSPs deal with security/multi-tenancy issues? #IBMPureChatIBM PureSystems
a3 I am very impressed with PureSystems security. PureSystems are lock-down environments. #IBMPureChatJoseph Clabby
A3 IBM has created a “Trusted Computing Base” (TCB) designed to prevent hackers from gaining control of systems resources #IBMPureChatJoseph Clabby
@ClabbyAnalytics The interoperability eases the challenge of integrating PureSystems into existing data centers #ibmpurechatTimothy Alpers
A3 TCB works at low levels such as at the firmware level, or the OS level, or the hypervisor level #IBMPureChatJoseph Clabby
A3 d.IBM has also encrypted intra-chassis communication links — other vendors don’t do this #IBMPureChatJoseph Clabby
@IBMPureSystems Security is designed in from the start, it is not SW deployed on top of the system stack #ibmpurechatTimothy Alpers
A3 More on PureSystems security — its designed to close backdoors, CLIs can only be launched over secure links — more, more #IBMPureChatJoseph Clabby
Q3: PureFlex has three VLANs out of the box. One securely providing dedicated to component to component communication #IBMPureChatKevin McCarthy
PureSystems makes security built-in for an MSP, from the chip on up the stack. It’s table-stakes. #ibmpurechatKeithB
A3 Back to the question: Security. PureSystems coordinate security keys, certificates, and other credentials #IBMPureChatJoseph Clabby
A3 this means that PureSystems ensure that security holes are closed #IBMPureChatJoseph Clabby
Platform for software in pure system-example: InMage multi tenancy basesDR device within Pure systems #IBMPureChatKumar Malavalli
A3 Finally, note that security policies can be automatically provisioned (instead of using humans to set up) #IBMPureChatJoseph Clabby
@ClabbyAnalytics I often hear from partners there are higher margins from cloud services, the kind PureSystems enables. True? #IBMPureChatTim Tsao
A3: New SmartCloud desktop infrastructure configurations. Standardised configurations reducing security concerns. #IBMPureChatKevin McCarthy
@itydntk The theme you mention goes across all PureSystems — cut infrastructure and integration costs using expert designs #IBMPureChatJoseph Clabby
@tjnz77 Hi itydntk — It took me six months to get IBM to explain that statement in depth — impressive security #IBMPureChatJoseph Clabby
@tjnz77 What configurations are avail now for the MSP Editions – to help accelerate deployments? #IBMPureChatTim Tsao
New #PureFlex MSP Editions: http://ibm.co/JBneEl #IBMPureChatZeydy Ortiz
@DrZeydy Hi. I was saving that for later — but you’re right — IBM has designed special systems for MSPs #IBMPureChatJoseph Clabby
@Timothy_Tsao the recently announced MSP Edtions profiles 3 example configs of PureFlex to deploy services for MSPs #ibmpurechatTimothy Alpers
How does the panel see #puresystem inter-operating with the mainframe? #ibmpurechatSteven Dickens – IBM
@StevenDickens3 the mainframe leverages accelerators well. connectivity enables PureSystems to connect closely to mainframe #ibmpurechatTimothy Alpers
@StevenDickens3 I closely follow mainframes too. PureSystems are turnkey environments that can communicate w/Mainframes #IBMPureChatJoseph Clabby
@StevenDickens3 A lot depends on your workload. PureSystems can easily share data. They run a wide variety of apps #IBMPureChatJoseph Clabby
@KumarMalavalli What does multi-tenancy mean? Is it really separate instances of the image or is it just partitioning/billing. #IBMPureChatTim Tsao
Although, DR service by InMage is multi tenancy based, what is the provision for multi tenancy within pure systems?#IBMPureChatKumar Malavalli
@Timothy_Tsao I think the higher margins are from better management — PureSystems cost less to manage.Integration costs less 2 #IBMPureChatJoseph Clabby
Question Four: Why would an MSP want to partner with IBM and adopt PureSystems? @IBMPureSystems in addition to market leading technology on the back end IBM provides rich front end services #ibmpurechatTimothy Alpers
A4 Reduced deployment time; very high performance; superior management& deploy fast, bill customers, without long deployments #IBMPureChatJoseph Clabby
@IBMPureSystems front end services such as financial options, marketing support, portfolio management, etc #ibmpurechatTimothy Alpers
A4 MSP’s want to invest for growth, scaled for today, but priced and ready expansion for the future. MSP Editions do this. #IBMPureChatTim Tsao
@KumarMalavalli You can build secure partitions #IBMPureChatJoseph Clabby
@ClabbyAnalytics Reduced deployment time not only for the MSP to have it up & running but also for their clients’ apps #IBMPureChatZeydy Ortiz
@KumarMalavalli PureSystems deploys highly secure partitioning allowing multiple tenants across partitions #ibmpurechatTimothy Alpers
A4: 1,000 VMs per chassis. Rack, chassis, network switches, storage, compute nodes and cabling – a few days to deploy #IBMPureChatKevin McCarthy
A4 IBM helps MSP meet their service levels by offering tightly-integrated high-performance secure systems #IBMPureChatJoseph Clabby
A4 IBM helps partners with social media, co-marketing, demand generation, marketing service vendor assistance, loaner programs #IBMPureChatJoseph Clabby
A4: I can’t convey enough how refreshing it has been to go from month(s) down to day(s) to deploy an environment end to end #IBMPureChatKevin McCarthy
A4 The way I see it, IBM is taking MSPs out of the integration business and moving MSPs into the higher margin services busines #IBMPureChatJoseph Clabby
@Timothy_Tsao providing secured service for multiple customers, mutually exclusive storage, compute resources & SLA #IBMPureChatKumar Malavalli
A4 Somebody should also talk about IBM’s flexible finance plans too #IBMPureChatJoseph Clabby
@tjnz77 RT @SteveGessner: I’m glad you mentioned scale. Could someone say more about how puresystems scale #ibmpurechatTim Tsao
A4 Let’s not forget that IBM delivers technical support from a single source #IBMPureChatJoseph Clabby
@ClabbyAnalytics Exactly, PureSystems remove setup costs. MSPs can just get on with their core business – service #IBMPureChatKevin McCarthy
@Timothy_Tsao PureSystems Scale: read this:http://www.clabbyanalytics.com/uploads/PureSystemsFinalFinalFinal.pdf #IBMPureChatJoseph Clabby
@SteveGessner Scale is 2fold: 1) chassis and cores/storage/networking that can stackon quick; 2) pricing that scales w growth #IBMPureChatTim Tsao
@MarcHaberkorn I get a lot of questions from sales asking: how important are ISV patterns and how many do we have? #IBMPureChatTim Tsao
@Timothy_Tsao there are over 350 patterns on the PureSystems Centre at http://ibm.co/VIzThW. Openness is critical! #IBMPureChatMarc Haberkorn
@MarcHaberkorn Nice! #ISVCandyStore #ibmpurechatTim Tsao
@Timothy_Tsao Virtual application patterns use workload awareness and policy/SLA to elastically scale applications #IBMPureChatMarc Haberkorn
Question Five: How is IBM helping MSPs manage acquisition costs? Q5: How is IBM helping MSPs manage acquisition costs? #IBMPureChatIBM PureSystems
@IBMPureSystems IBM is providing flexible financial options along with the previously mentioned granular scalability #ibmpurechatTimothy Alpers
A5 IBM’s financing options align with MSP business models: get the product up and running so MSPs can make money faster #IBMPureChatJoseph Clabby
A%: PureSystems as a consolidated platform for migration reduces legacy hardware and facilities costs. #IBMPureChatKevin McCarthy
@IBMPureSystems Pricing options that match MSP’s cash flows and capex abilities – bottom line: reduces massive $ risk for MSP’s #IBMPureChatTim Tsao
A5 IBM let’s MSPs defer payments — so you can collect from your clients BEFORE you pay IBM — NICE… #IBMPureChatJoseph Clabby
@IBMPureSystems IBM Global Financing also provides a buy-back option for clients of MSPs #ibmpurechatTimothy Alpers
A5 I love this one: 0% interest over 12, 24, 36 months (look at the T&Cs) #IBMPureChatJoseph Clabby
A5: Virtualisation and PureFlex are a powerful combination for any MSP #IBMPureChatKevin McCarthy
A5 In short, you can collect revenues by the time the system bill comes in. #IBMPureChatJoseph Clabby
A5 Also, deploying turnkey systems position MSPs to grow more easily in the future– easy deployment, fast up-time #IBMPureChatJoseph Clabby
@tjnz77 @IBMPureSystems Huge point Tim! This is so important to help the MSP replace/refresh cycle. #MitigatingRiskForMSPs #IBMPureChatTim Tsao
A5: IBM Global Financing also provides fair market value leases that enable the MSP to easily stay current with technology #ibmpurechatTimothy Alpers
A1 Still thinking about "why PureSystems for MSPs?" Integration costs go down, performance goes way up, manageability… #IBMPureChatJoseph Clabby
@ClabbyAnalytics good point, and more and more businesses are looking to cloud delivered services from MSPs to reduce costs #ibmpurechatTimothy Alpers
PureSystems 3 MSP benefits: a) Accelerate time to revenue, b) Reduce technical and financial risks, c) Lower operating expenses #IBMPureChatTim Tsao
Analyst report: How IBM Is Transforming the Application Software Market with Pre-packaged #PureSystems http://bit.ly/XOKgwN #IBMPureChatTiffany Winman
A5 We’re getting close to wrap-up time. Key message: PureSystems drive down deployment/integration/management costs #IBMPureChatJoseph Clabby
A5 Lowering these costs allows you to focus on application deployment and ensuring service levels #IBMPureChatJoseph Clabby
A5 Ensuring service levels is the life-blood of an MSP. PureSystems help you do this better than traditional systems #IBMPureChatJoseph Clabby
A5 Then add in the IBM marketing support, further IBM integration (plus partner integration) –and the financing options #IBMPureChatJoseph Clabby
A5 With all of these drivers, PureSystems are the perfect deployment platform for ISVs #IBMPureChatJoseph Clabby
@ClabbyAnalytics Agree – Service level fulfillment is the #1 job for a MSP. Job done right = Customer delight. #IBMPureChatTim Tsao
MSPs get hardware delivered to the same configuration every time,they deploy their own hardware or software pattern. Standards #IBMPureChatKevin McCarthy
Do you have patterns for #SUSE and #Redhat guests as part of IaaS? #IBMPureChatSteven Dickens – IBM
@StevenDickens3 Hi Steven: To be honest, I don’t remember on Suse. Redhat is on the PasS solution. There is a pattern site… #IBMPureChatJoseph Clabby
A big thank you to our panelists and everyone who joined the Twitter Chat, a recap will be on our blog shortly! #IBMPureChatIBM PureSystems
Next Twitter Chat will be March 6th @1pmET and we have a video chat w/ @monkchips on Feb. 20th @1pmET #IBMPureChatIBM PureSystems
Learn more about our upcoming #IBMPureChat sessions
here and don’t forget to tune into our video chat on
February 20th !
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