Addison Goering

Addison Goering is a Certified IT Specialist with the WebSphere Education team. His main specialty is the design, development, and delivery of courses in the WebSphere product family. He has developed and delivered courses ranging from webinars to week-long workshops on products such as WebSphere ESB, IBM Workload Deployer, WebSphere Application Server, WebSphere Business Services Fabric, and WebSphere BPM. He is the lead developer on the WebSphere Education team that is developing education on IBM PureApplication System. Addison holds a B.S. in education from Keene State College in New Hampshire, mainframe certification from DePaul University in Chicago, and several certifications from IBM. He is the father of five children and plays as much golf as possible in between shuttling children.

Ahmed Abbass

Ahmed is a Senior IT Architect with IBM Software Group who joined IBM in 1999 as a software developer within IBM Software lab in Cairo. Ahmed delivered software lab services for almost ten years to customers in his region and worldwide, before he joined IBM Software on Power Systems technical sales team covering Middle East and Africa. In addition to IBM Software on Power, Ahmed is also a member of IBM PureApplication System tiger team, Middle East and Africa. Ahmed has published several articles on IBM developerWorks, two invention publications and two filed patents. Ahmed is an IBM Redbooks Thought Leader with focus on IBM PureSystems.

Ajay Dholakia

Ajay Dholakia is a Senior Technical Staff Member and an IBM Master Inventor in IBM Systems and Technology Group. Ajay’s current focus is on solution architectures based on PureFlex Systems aimed at Big Data Analytics, Cloud Computing, Security, and Smarter Computing. In his 18+ years with IBM, he has lead diverse projects ranging from research, technology and product development as well as business/technical strategy. Ajay holds over 25 patents and has authored or co-authored over 40 technical publications, including a book. He is a Senior Member of IEEE. Ajay holds an MBA from Henley Business School in UK and a Ph.D. in Electrical and Computer Engineering from N.C. State University.

Alan Arnold

Alan Arnold is the EVP and CTO for Vision Solutions and is responsible for the global technology, services and support strategy for the business. Alan joined Vision in 2000, and since joining the company, he has served in a variety of positions including EVP of Technologies and President and Chief Operating Officer of worldwide operations. Prior to joining Vision Solutions, Inc., Mr. Arnold was a senior technology executive in the management consulting practice of Ernst & Young LLC. Alan served as the firm’s subject matter expert for IBM technology and e-commerce solutions, and was one of the founders and managers of the Ernst & Young Advanced Development Center (ADC). Prior to E&Y, Alan worked at StorageTek (XL/Datacomp) as the National Director of Technologies, and prior to this, he worked for several other companies in technology and management roles. Mr. Arnold is recognized as an expert in advanced technologies, business process improvements and managed availability solutions. He has authored or co-authored five books on technology and business topics that have been published worldwide. He has written numerous articles for some of the leading publications in the industry, and has had his work presented to the United States Senate Technology subcommittee and State of California.

Alec Kennedy

Alec is the expert integrated systems social business manager for IBM. He maintains social media channels for expert integrated systems and also moderates the monthly #expertsyschat on Twitter. Alec currently resides in New York City and follows his local soccer team with great passion.

Alex Yost

Alex Yost is VP and Business Line Executive for IBM PureFlex, System x, and BladeCenter. Previously, Alex was Director of Product Management responsible for hardware, options and storage offerings for IBM’s Industry – Standard x86 servers. Prior to that, Alex was the IBM executive responsible for the Intel Alliance. Alex also worked for IBM in Tokyo Japan as Sales Executive for IBM eServer xSeries in Asia Pacific and Brand Manager for IBM eServer xSeries in Asia Pacific. Alex has a long history with IBM in the Intel - based server business, and has held various responsibilities in the organization including Worldwide Manager of Product Marketing for IBM eServer xSeries and was operations manager for brand’s Worldwide Marcomm organization before taking brand management responsibility. Alex has been with IBM System x since 1997. Before coming to IBM, Alex held sales and channel management positions with Xerox. Alex has a degree in Economics and a Master’s in Business Administration, both from Duke University, in Durham, NC.

Alexandre Signoret

After more than 12 years of experience in the software field at IBM, Alexander joined the management team to drive the SWG Europe PureApplication activity at its launch in 2012. Before joining IBM in 2001, Signoret Alexander began his career at Gemalto (world leader in digital security) as Junior Market Manager.

Allyson Brito

Allyson Brito is a senior IT Specialist working in Integrated Technology Delivery in IBM Brazil. He has 12 years of experience in the UNIX and Linux field 6 years at IBM. He holds a Bachelor’s degree in Electronic Engineering from UFPA. His areas of expertise include Power Systems, Linux, Clustering, Virtualization, Cloud Computing, and Database Administration. He is a Certified Advanced Technical Expert for Power Systems AIX® (CATE) , VMware Certified Professional, Oracle RAC Expert Certified and a Red Hat Certified Engineer (RHCE)


Alphinat (TSX-VN: NPA) provides software that makes it easy to deal with an organization. Its SmartGuide® software suite simplifies, accelerates and improves interactions with all business constituents — resulting in greater cost-effectiveness, customer satisfaction and employee productivity. By helping people get things done quickly and exhaustively, Alphinat is helping organizations deploy web-based tools and services that people actually want to use. Built from the ground up around end-users’ needs and situation, the Alphinat SmartGuide suite is specifically designed to maximize user adoption — leading to greater cost savings. Since 1998, Alphinat has been delivering measurable results for leading organizations such as the French Republic, Computer Associates, Cossette Communication Group, McDonald’s Canada, Molson breweries and the Government of Quebec.

Alys Cooke
IBM Websphere Marketing - PureSystems (EIS)

Alys Cooke joined IBM this year, on a six month secondment from the UK Civil Service Fast Stream. For IBM, she is the focal point for marketing PureApplications for the UKI. Whilst working in the Civil Service, she has spent time in private office in HMRC, and in working as part of a commercial team in the Ministry of Defence. Outside of work, Alys is learning Mandarin, and volunteers for the NSPCC.

Amit Acharya

Amit Acharya is a Senior Product Manager for IBM PureApplication System and currently leading PureApplication Service on SoftLayer (Beta). His role includes influencing the broader portfolio strategy and the cloud products roadmap. He performs market analysis and gathers product requirements that capture client feedback, as well as competitive insights. He has a strong background in enterprise application development and middleware solutions. He has authored IBM Redbooks publications about service-oriented architecture (SOA), PureApplication System and has contributed to the IBM patent portfolio. He holds a Master’s degree in Business Administration from Duke University and a Master’s degree in Electrical and Computer Engineering from Purdue University.

Andre Tost

Andre Tost works as a Senior Technical Staff Member in the IBM WebSphere organization, where he has helped IBM customers establish service-oriented architectures for the past eight years. His special focus at the moment is on cloud computing platforms and integrated expert systems. Before his current assignment, he spent over ten years in various consulting, development, and architecture roles in IBM. He has worked with large IT organizations across the globe on SOA and BPM and has acted as Lead Architect for many large IT projects, specifically around the Enterprise Service Bus pattern. He started his career at IBM as a C++ and Java developer and still enjoys developing code.

Andreas Groth

Andreas Groth is the IBM Lead Architect for Virtualization and Cloud in Europe (ATS PureSystems). He has been a recognised advocate of x86 virtualization since early 2003 and leads technical consultancy engagements for European clients at senior influencer level. Andy has driven the creation of several SDI reference architectures for IBM and has since been leading IBM's SmartCloud Desktop Infrastructure (SDI) efforts in Europe. Andy is a Chartered Engineer of the IET (CEng IET), a Chartered IT professional of the British Computer Society (MBSC CITP), MCSE and VMware VCP (ESX2, VI3 and vSphere). He has been a speaker at numerous conferences, major technical publication include multiple IBM Redbooks, various technology papers and he has international patents to his name.

Andrew Sotiropoulos

Andrew Sotiropoulos, General Manager of PureFlex, is responsible for IBM’s worldwide PureFlex business, including worldwide sales, development, marketing and support functions. He brings 28 years of experience in hardware, services, and marketing from across the globe, particularly in the Americas and Asia Pacific. Within these roles he has worked with many different clients and business partners for a broad understanding of how to achieve mutual success. His experience provides a broad and diverse range of expertise from both a technology and geographic perspective as required to lead a uniquely integrated brand such as PureFlex.

Andrey Vykhodtsev

Andrey Vykhodtsev is Big Data Technical Sales Expert covering Central and Eastern Europe Region in IBM. He has more than 12 years of experience in Data Warehousing and Analytics, and has worked as senior data warehouse developer, analyst, architect, consultant in multiple industries, including Financial sector and Telecommunications.

Angela Reese

Angela Reese is the Program Director for PureSystems Category Marketing. She is an experienced, results-driven marketing and strategy professional. While at IBM, Angela has led market management responsibilities for broad areas of the company's software portfolio - defining Go to Market priorities to drive pipeline for products and solutions across Tivoli, AIM and PureSystems. Currently, Angela leads the messaging and marketing strategy for PureSystems Solutions, focusing on greater visibility and sales execution success for solutions around DevOps, Cloud, Mobile, Social and Analytics. Angela has an MBA from the University of Texas at Austin, and a bachelor's degree in international relations and economics from Tufts University in Boston.

Angelo Littera

Angelo Littera is a Senior Technology Architect with IBM Global Technology Services in Italy. He is in charge of defining technical solutions and infrastructure architecture, mainly working in the areas of Web Architectures as well as Service Oriented Architecture. He joined IBM in 1996 and during over fifteen years of practical experience, principally between Public and Financial sectors, his involvement covered all aspects of the project life-cycle, from engagement to delivery, although his focus has mainly been in the solution design and technical coordination of delivery activities. Prior to 2006, He had worked as IT Specialist and He had acquired a deep knowledge and competence on many products mainly in the areas of Web Architectures and JEE platform, like: WebSphere Application Server, WebSphere Enterprise Service Bus, WebSphere Process Server, WebSphere DataPower, WebSphere Service Registry and Repository. As IT Specialist, he had also performed activities on Linux and Aix operating systems, while on z/OS, since 2010 he have been working on Enterprise Modernization solutions and He has been experiencing on CICS/IMS from an SOA perspective.

Ankita Mehrotra

Portfolio Marketing Manager - IBM PureSystems

Ann Sheridan

Ann Sheridan is the Program Director for PureSystems Ecosystem Marketing. She works at the IBM Silicon Valley Lab and is responsible for marketing programs for IBM's PureSystems Business Partner Ecosystem. Ann has been a part of PureSystems marketing for two years. Prior to joining the PureSystems team, Ann spent the last 20 years in various product management and marketing roles for database and storage management software at IBM and VERITAS Software.

Anna Parrish
UKI Field Marketing Leader for the Big Data and Information Management

Anna is currently the UKI Field Marketing Leader for the Big Data and Information Management brand. She joined IBM through the Cognos acquisition, and has since worked in various marketing and sales roles across the IM, ECM and BA portfolios. Prior to joining Cognos, Anna held senior marketing roles across a variety of sectors, including commercial property, security and distribution. She has also had time off from her career to travel the world and become a mum to two girls.

Annette Hodapp

SWG Field Marketing - Information Management (DACH)

Anthony Dasari

Anthony Dasari works for the IBM Software Group in Austin as Program Director, Product Management, for IBM PureSystems. Anthony graduated from the University of Texas at Austin with an MBA and he holds a Master of Science in Computer Science degree from Oklahoma City University. He has multiple patents, publications and awards to his credit.

Arun Srinivasan

Arun Srinivasan has been working as a Advisory software engineer within IBM since 2003. He has worked as a developer and architect and contributed to IBM developerWorks web site ( visited by over four million users monthly. His skills include strong Java, Rest api's, struts, hibernate, Java enterprise applications , Javascript, Community applications (Blogs, Forums, communities etc), WebSphere and DB2. Arun has a Bachelor of Science degree in Electrical Engineering from Manipal Institute of Technology India and a Master's in Electrical Engineering from University of Nevada, Reno.

Ash Simpson

Ash Simpson is a IBM and Open Group Certified IT Architect in the GTS Engagement Business Integration Services (EBIS) team. Before joining IBM in mid 2008 Ash was a senior engineer in a large Australian Internet Service Provider. During this time he developed and implemented the companies internal and customer hosting IT infrastructure. Ash joined IBM SSO as a Senior Linux Specialist in a large strategic outsourcing account. In 2009 Ash moved to the then, newly formed, Virtual Services team where he assisted clients and IBMers with VMware virtualisation technology and solution design. In early 2012 Ash became the Australia and New Zealand focal point for PureFlex technology solutions in GTS where he provided guidance Solution Architects and developed several large PureFlex solutions for SO clients in Airlines, Banking and Government accounts in A/NZ.

Athanassios Francisco Sakkas

Athanassios Francisco Sakkas has been a development manager in the Linux Technology Center (LTC) at the IBM Brazil facility in Hortlandia since 2007. The Brazilian lab is part of the WW LTC Lab and is responsible for Linux and open systems development. Athanassios has more than 15 years of experience with IBM, Nextel and Motorola, involving Software and Systems development, consulting and system integration services. He has spent more than 10 years working in the telecommunication industry Athanassios speaks English, Portuguese, Spanish and Greek. He holds a bachelor’s degree in electronic engineering at Brazil’s Fundação Armando Alvares Penteado (FAAP) and a bachelor’s degree in business administration from Mackenzie University in Brazil . Post-graduate studies include System Analysis at FAAP, Advanced Project Management at George Washington University and a PMI Certificate from the Project Management Institute.

Balaji Veeraraghavan

Balaji is a Certified IT Specialist in the IBM Software Group and is currently a member of the IBM Big Data Analytic Solutions team helping customer’s enable custom in-database analytics. Balaji has been with IBM for over 10 years in various technical roles including High-Performance computing specialist in Advanced Technical Skills division of STG and World-Wide Technical Lead for WebSphere MQ-LLM (low-latency messaging). Prior to joining IBM, Balaji was an Application Engineer at HP and was a Research Scientist and a Team Leader at the National Center for Supercomputing Applications at the University of Illinois at Urbana-Champaign. Balaji holds a Ph. D. degree (1986) in Chemistry from University of Pittsburgh, PA.

Barry Baker

I'm currently leading offering management for the new IBM PureSystems family of integrated systems with prior leadership roles in product management and product development. I'm a computer engineer by training with 10 years of experience developing software for high scale, high performance transaction processing offerings used by some of IBM's largest customers.

Barry Pellas

Barry Pellas has been with IBM for twelve years, during which time he has worked on various parts of the WebSphere Portal deployment, Configuration Framework (ConfigEngine), Database Transfer, Topologies, Configuration Wizard, and Maintenance strategies. His current role is Chief Architect for WebSphere Portal Deployment, Installation, and Migration. He has a B.Sc. degree in Computer Engineering from The Pennsylvania State University. You can reach him at

Bernie Spang

Bernie is currently Director, Strategy and Marketing, Database Software & Systems for IBM Information Management. He has held various engineering, business development, strategy and marketing roles at IBM over 25 years. He also earned a Masters of Computer Engineering from Syracuse University during that time. Prior to joining IBM, he earned his Engineering degree from Stevens Institute of Technology.

Bill Barrus

Bill Barrus is a Senior Software Engineer in IBM Software Group. He began his IBM career performing mechanical design trade-off studies for the U.S. Navy F-14 avionics upgrade program. He contributed to emerging business opportunity challenges in support of CATIA Engineering Analysis, Lotus Workplace Client Technology, and WebSphere Voice Server. He was the World Wide team lead of WebSphere DataPower support to IBM Business Partners and he became leader of the IBM SWG L2 support's DataPower Security team, and IBM PureApplication System. Bill is currently a WW business partner technical professional enabling PureApp and DataPower skills.

Bill Lambertson

Chief Technology Officer - Telecommunications Industry at IBM. Follow Bill on Twitter @wlambertson

Binh Nguyen

Binh Nguyen is a Senior Technical Staff Member at IBM. He has worked as a software architect on various IBM products and technologies in WebSphere and Lotus brands. Currently he is working on the next generation of cloud centric development tools and technologies. Binh holds a M.S. in Computer Engineering from North Carolina State University and a B.S. in Computer Science from University of Maryland, College Park. Follow Binh on Twitter @hiddendawn and catch him on his blog here:

Blanche Wijsenbeek

Benelux Field Marketing Manager for System x and IBM PureSystems

Bob Louden

Bob is a Consulting IT Specialist providing worldwide pre-sales technical support for IBM’s networking products. His thirty years with IBM – in roles ranging from product development, to Systems Engineer, to world-wide technical sales support, to IBM Global Service consulting – have enabled him to develop strong professional skills including leadership, project management, problem solving, and decision analysis. Bob’s experience includes teaching, speaking at conferences, and consulting on networking applications, infrastructure, and services. His technical expertise includes IBM mainframe environments, networking, and network and systems management. Together, his experience and expertise enable him to help organizations apply technology solutions to business problems.

Botond Kiss

Botond is responsible for marketing IBM’s application and integration middleware product portfolio, including WebSphere Application Server and PureApplication System. He joined the Software Group after managing the Pure Systems business in the Systems and Technology Group for IBM’s Growth Markets. Botond also led IBM's global blade product strategy and marketing and he worked in Corporate Market Intelligence as a strategic market analyst. Prior to IBM, Botond worked as a Senior Consultant for Sapient Corporation, an IT consulting firm. Here Botond worked with Fortune 500 companies on initiatives ranging from business process transformation to software development and systems integration.

Brandon Scott

Brandon has have been with Advanced Technology Services Group in Malvern, PA since May of 2011 and is a graduate of Temple University with a degree in Management Information Systems. Since this time he has been involved with a vast number of IBM technologies including IBM Systemx servers, DS 3-5000 storage system, Brocade SAN and Cisco SAN switches, IBM Bladecenter technology, as well as XIV, v7000 and SVC storage systems. He’s experienced in TCP/IP protocol as well as SNMP, SSH, Telnet, and Windows Command Line Interface and batch scripting. He has knowledge in systems management software including, IBM Systems Director and ATS’s own Galileo performance monitoring software. He has performed TSM (Tivoli Storage Manager) implementations in high intensity work climates of up to 10 TSM instances and 1700 Windows/UNIX nodes. Recently he has become a technical expert on IBMs new blade offering, IBM PureFlex. He has received certifications in TSM v6.3 both Associate and Administrator levels, PureFlex Technical v1, and PureFlex Sales v1.

Brenda Christensen

Brenda Christensen is experienced as a market, product and brand development executive in a range of companies from F100 to start-ups businesses including now VP Marketing at InMage Systems. She spent 12 years in Corporate Sales before assuming managerial responsibilities in Marketing. As the first VP of Brocade she inaugurated the brand and the initial products with founder Kumar Malavalli. For several years she was the Chair of the Fibre Channel Association and while on the Board of the SNIA co-chaired the Storage Networking World Conference. Brenda was inducted into the SNIA “Hall of Fame” for her contributions to the industry. Her MBA is from Seattle University.

Brian S. Dreher

Brian Dreher lives in San Jose, CA. Born and raised in Allentown, PA. Been in the Software Engineering industry since 1986. With IBM since 2002, prior to joining IBM, worked at NASA's Ames Research Center, Walt Disney Imagineering, and NASA's Jet Propulsion Laboratory. Recent Experience: PureApplication System v1 - Architect and developer providing database performance monitoring for deployed DBaaS databases. This shared service provides the monitoring infrastructure that is required to facilitate the collection of performance and availability information for DB2. With this information, you can troubleshoot your databases and make business decisions regarding your service usage. Patents:  Customizable system for the automatic gathering of software service information. Dec, 20 2007: US20070294593  Transferring specifications and providing an integration point for external tools to access the specifications. May, 3 2007: US20070100869 Method, system and article of manufacture to capture a workflow. International Business Machines February 2006: US 20060036958

Britni Coble

Britni Coble is the PureFlex Solutions Offering Manager. She has been with IBM for over 10 years and has held a variety of positions in Sales, Sales Operations and the Integrated Supply Chain. Britni's most recent position was a Worldwide Marketing Manager for the PureFlex, Flex System and BladeCenter team and she is currently a PureFlex Solutions Offering Manager for IBM's Virtual Desktop Infrastructure solution.

Brooke Lawrie

Brooke Lawrie is from Ridgefield, Connecticut and a recent graduate of the University of Richmond with a major in Business Administration. During her college years she spent two summers interning in IBM's Software Group, focusing her time on marketing IBM’s security and cloud solutions.

Cathy Cocco

Cathy Cocco is a market segment manager in the IBM PureFlex and Flex Systems Marketing team. She is responsible for worldwide marketing and sales plays and solutions targeted at driving the Integrated Systems value proposition into the IT marketplace. Cathy started her career at IBM in 1989 as part of the IBM Mainframe team and then moved to Austin to join the RS/6000 UNIX development team. She held positions in development engineering, operations and then moved to marketing roles. She led the UNIX workstation and entry server marketing team and then became the Business Development Executive in High Performance Computing Marketing, selling solutions on IBM workstations and servers targeting Automotive, Aerospace, Manufacturing and Petroleum industries. She took an assignment working in China as a Sales Executive in the Telco Industry. She came back to a U.S. role, working in the Sensors and Actuators Group selling RFID software solutions into Healthcare, Pharmaceutical and the Energy and Utility industries. She continued to sell software and started selling services when she moved to the Public Sector, Supply Chain Group in IBM Global Business Consulting. Cathy holds a BSEE from Cornell University as well as a MS in Reliability Engineering and an MBA in Marketing.

Cecile Arnaud

Based in Ecully, Lyon Area, France, Cecile Arnaud is the Client Manager MSP and ISV, Région Sud-Est. Since joining IBM in as a market analyst in 1997, Cecile has held a series of marketing positions that involved working with businesses of all sizes. Since 2012, she has been helping MSPs and ISVs in developing their cloud business with IBM technologies. Cecile holds degrees from the Institut Commercial de Nancy and the City University Business School in London.

Chris Schmitt

Chris Schmitt is the WW WebSphere Industry Marketing Manager supporting Public Sector sellers and clients around the world. Chris provides insights, collateral and thought leadership on how to leverage business agility to solve the Government’s complex problems. He has over 13 years experience at IBM and prior to assuming this role, he spent the majority of his career as a Technology Strategy Consultant in IBM’s Global Business Services supporting Public Sector clients. Chris’ project experience has spanned the spectrum of the business of IT, from business and technology strategy, investment portfolio management, business process management, market analysis, governance and service oriented architecture. Focusing on the Public Sector, his clients have been in the Federal Civilian, Department of Defense, Department of Homeland Security, Intelligence, State and Local, and Higher Education communities. He holds a Master of Science in Public Policy and Management and a Bachelor of Science in Ethics, History and Public Policy, both from Carnegie Mellon University, in Pittsburgh, PA.

Christopher Ceska

Christopher Ceska is a Software Architect with IBM Corporation. As an Architect for IBM Chris defines the structures of solutions to address client business problems. Chris works with client’s to assess the needs and business constraints, works in levels of abstraction, applies industry knowledge, and leverages appropriate business elements and information technology to address those needs. Chris has broad experience across many technology sets, and services, and various architectural styles and domains. Prior to IBM, Chris has held leadership positions in numerous start-ups and early stage ventures. He has also worked in tier 1 consulting, as an advisor for Internet services ventures. He started his career in technology at Cleveland based information services provider, which grew into a dial-up Internet provider. Chris is known inside IBM for approaching problems in new ways. Chris has a B.S. and M.S. in Computer Science. Chris lives in Cleveland Heights, Ohio.

Chuck Calio

Chuck Calio is the Technical Leader for IBM Systems and Technology Group's Global ISV enablement team. Chuck is an IBM subject matter expert in the area of defining, constructing, optimizing, and delivering new IBM ISV next generation growth solutions across IBM's global client install base. Chuck has a Master's Degree in Computer Engineering from Syracuse University, and is also recognized by both IBM and The Open Group as a Distinguished IT Specialist. Chuck is based out of the IBM Poughkeepsie, NY USA location.

Claire Colle

Claire Colle is the Software Business Partner Category manager for Expert Integrated Systems, working out of Toronto, Canada. She is responsible for marketing programs for IBM Pure Applications and Pure Data Systems Business Partner Ecosystem. With fifteen years of channels marketing experience in a variety of global and North American roles, Claire has a passion for working with IBM resellers, Distributors, ISV's and Systems Integrators to deliver solutions to clients.

Claude Haik

As a senior marketing professional for high technology with IBM, I drove marketing initiatives in multiple areas, at EMEA and at the local country level: networking, IT services, data management and business intelligence software, servers and virtualization. My focus today is on developing the business and partnerships of IBM with the ecosystem of Cloud and Managed Services Providers.

Claude Riousset

Claude is an Executive IT Architect in IBM Systems & Technology Group, acting as the STG leader for the French Cloud team. He has special interest in Research & Development and leadership Technologies in the Infrastructure space, shared as a regular speaker in conferences and masters classes. Claude lives in the city of Paris. Follow me on Twitter @riousset.

Claudia Ring

Marketing Manager - IBM DevOps, UrbanCode

Claudio Tagliabue

Claudio Tag is a certified WebSphere technical specialist, focusing on Business Transformation. Through his work with clients as a domain expert for IBM's ground breaking PureApplication System and Business Process Management capabilities, Tag has gained significant insight into today's senior IT stakeholder motivations. He is also the Tech Sales lead for Cloud BPM in UK. Tag’s experience goes outside the WebSphere brand, having worked innovative projects involving Commerce and Collaboration technology. Follow Claudio on Twitter @ClaudioTag.

Cleveland Bonner

Cleveland is the Social Business Manager of IBM PureSystems. You can follow Cleveland on Twitter: @CDBonner or at

Courtney Beck

Courtney is the social business manager for IBM PureSystems. She resides in North Carolina but dreams of Boston. Connect with Courtney on Twitter @courtneyhbeck.

Daphne Gaghagen

Daphne is a Blog Manager for IBM Middleware.

Davanum Srinivas

Davanum Srinivas is a Architect working on the IBM PureApplication System and IBM Workload Deployer family of products. He is a contributor to OpenStack projects like Oslo and Nova as well.

Dave Laubscher

Dave Laubscher is an Executive Consultant at the IBM Executive Briefing Center in Research Triangle Park, North Carolina. During his 28 years with IBM, Dave has held a number of positions in development, marketing, and sales organizations. Although he started his career working on virtualization products for the mainframe, he has been focused on IBM’s x86 server family for the past 22 years. He currently specializes in converged offerings, rack and blade servers, virtualization, and systems management solutions. You can reach Dave at

Dave Lawrence

Dave Lawrence is a Techline Specialist for System x and Power Systems (IBM i) for IBM Inside Sales, Europe. He has 13 years of experience in IT and three years with IBM. Previous to his technical role, he worked in cross-brand sales in the UK market. Dave works with all the inside sales specialists in Europe, ensuring that the client requirements to their solutions are met, and provides the technical configurations required for ordering. He also works with the sales specialists by creating delivery enablement sessions; he has adapted digital media tools to suit the needs of the sales community he serves to help them to be more productive. Dave can be contacted at You can follow Dave on Twitter @techienut.

Dave Ridley

Dave Ridley is IBM PureFlex and Flex System Product Manager for IBM in the United Kingdom and Ireland. His role includes product transition planning, supporting marketing events, press briefings, management of the UK loan pool, running early ship programs and supporting the local sales and technical teams. He has authored several IBM Redbooks publications. Dave is based in Horsham in the United Kingdom, has been working for IBM since 1998 and has has been involved with IBM x86 products for some 28 years.

David Birmingham

David Birmingham is a Senior Principal Consultant with Brightlight Consulting. David's leadership and pragmatic vision for innovating large-scale data processing, storage and management solutions have influenced the data warehousing/business intelligence landscape for many years. Best known for his books, publications, best practice seminars at Enzee Universe and his ongoing influence within the IBM Netezza community, David brings over 25 years of experience in a broad technology and solution footprint. Throughout his career, he has earned a reputation for his commitment to client success through the architecture of highly scalable and adaptable solutions.

David Cygan

David Cygan is a System Architect and Certified IT Specialist on the STG ATS Big Data and Smarter Analytics team. David is current in all PureSystems solutions, including PureData for Operational Analytics, PureData for Analytics, and PureData for Hadoop as well as IBM PureFlex. He currently holds certifications in : The Open Group as a Master Certified I/T Specialist, and STG cross-brand servers and storage. He has over 28 years of industry experience. Before joining the Big Data team, he concentrated on Cross-brand technical sales where he had responsibility for selling all server brands and storage. He consulted with customers in selecting the right platform and solutions for their business needs. David enjoys writing about his experiences and transferring this knowledge in his IBM PureSystems blogs. You can contact David at and follow him on Twitter @gwbdmc.

David Ebbels

Dave is a Certified Big Data Portfolio Specialist in the IBM Software Group. He joined IBM through the Cognos acquisition in early 2008. For several years, Dave was a pre-sales Solutions Architect, focused on Business Analytics solutions for Public Sector clients in the Mid-Atlantic region. He then became the Business Analytics Regional Technical Manager for the Public Sector in the Eastern United States. Since 2012, Dave has been part of the IBM Big Data Portfolio team, focusing on the PureData System for Analytics, as well as other components of the IBM Big Data Platform.

David Li

David is a software performance engineer at the InfoSphere Information Server team at IBM Mass. Lab Littleton Campus. Before joining the InfoSphere team, David worked as a performance engineer for IBM Rational from 2003 to 2010. David is very passionate about software quality and performance, and has presented sessions on this topic at various IBM conferences.

David Riou

David is a Software Engineer working at IBM Mexico Software Group. He studied industrial computing and electrical engineering in France (National Engineering School of Brest) and in Canada (Polytechnique Montréal) and graduated in 2005 with a Master of Software Engineering. David started his professional career in Spain, first as an Analyst-Programer to develop and maintain J2EE applications for the French car manufacturer Renault. He took part in several investigation projects sponsored by the EEC working as an System Analyst for the Spanish telecommunication group Telefonica I+D. After 5 years in Spain, David moved to Mexico and joined IBM in August 2011. Since that time, he has worked as a Software Client Architect performing technical pre-sales activities for PureApplication System and PureData for Transactions solutions.

David Stark

I am a marketing and business development veteran with over 20 years of experience in driving the adoption of complex solutions for both small and large organizations. A majority of these endeavors have been focused in B2B within the technology industry. Throughout my career I've become a skilled practitioner in helping organizations to create and articulate a vision and in turn, to align the resources required to execute successfully. I've often found success by leveraging the latest marketing methods and digital mechanisms to meet business objectives. Follow me on Twitter @Davidastark

David Suh

David Suh is the Director and Business Line Executive for IBM’s System x and PureFlex Solutions business including product management, marketing and strategy. He is responsible for the solutions portfolio and business direction which includes working with key ISVs, SIs, and channel partners. He has aggressively grown the PureFlex solutions portfolio from scratch last year and has recently been given an expanded scope to now grow the System x solutions portfolio as well. David began his career with IBM in 2000, joining the business development team for IBM's Small & Medium Business division working with Application Service Providers. He then went on to hold a variety of leadership and management positions focused on clients, channels, products and services, and strategy and marketing in both IBM Sales & Distribution and Systems & Technology Group. David is a graduate of Duke University and currently resides in Ridgefield, CT with his wife, Inhi Cho Suh and sons, Jacob and Noah.

David T. Tareen

David Tareen is the business line manager for PureFlex and BladeCenter for IBM as part of the System x team. He has eleven years with IBM in Services, Storage, and Systems businesses where he has managed disk storage, networking, and systems portfolios. He holds a degree in Business Administration from University of Chapel Hill, North Carolina. Follow David on Twitter @DavidTareen

Debbie Black
IBM PureSystems Marketing

Debbie Black is a Senior Marketing Manager for IBM PureSystems. Her role is to develop and manage the client reference team and to oversee all aspects of web and social media. In her IBM career, Debbie has led teams across a broad spectrum marketing disciplines for IBM Software Group from product marketing, market strategy & management to marketing communications. Debbie joined IBM in 1998 through one of the many acquisitions that has brought best of breed technology and capabilities to IBM. She holds both a BA in Computer Science from University of Kentucky and an MBA from the Fuqua School of Business at Duke University. Her passion is highlighting the success of clients and amplifying their accomplishments across the network of peers, partners and IBMers. You can follow her on Twitter @debblack.

Dennis Duckworth

Dennis Duckworth, Director of Product Marketing, IBM PureData Systems & Netezza, has been in the data game for quite a while, doing everything from Lisp programming in artificial intelligence to managing a sales territory for an RDBMS company. His passion is helping companies and people get real value out of cool technology. He is currently contributing to IBM efforts to create a unified comprehensive Big Data platform. In his previous role, Dennis was Director of Competitive and Market Intelligence for Netezza where he helped ensure that Netezza won a majority of its deals against our competitors like Oracle, Teradata, and Greenplum. He holds a degree in Electrical Engineering from Stanford University but has spent most of his life on the East Coast. When not working, Dennis enjoys sailing and fishing off his backyard on Buzzards Bay and he continues his quest for wine enlightenment.

Dennis Lauwers

Dennis Lauwers is the European Technical Leader for IBM's PureApplication and PureData Systems. In his current role, he is responsible for the pre-sales strategy and technical adoption of IBM's PureApplication and PureData systems. Prior to this assignment, Dennis was a Client Technical Advisor within the Telecommunication, Energy & Utilities industry where he was a cloud evangelist within IBM.

Dexter Charles

Dexter Charles is a Certified Level Two Consulting Power Systems Client Technical Specialist with over 8 years experience with IBM in the technical sales and support role in Techline. Dexter has co-authored two Redpapers on System p servers and many other papers including a Sizing Best Practices Document. Dexter is a member of the IBM Certification board. His leadership within Techline spans across brands and geographies. Under Dexter's leadership a Techline cross-brand team produced a Cross-Brand Virtualization Sizing Guide, Cross-Brand Solution Assurance document, Techline IT Optimization web page, and Techline Server Tools Repository. Dexter supports both commercial and federal accounts in his Techline role, leveraging his technical skills to collaborate with sales teams to demonstrate the value of IBM solutions to address customer needs. In addition to his Power Systems technical expertise, Dexter is a Systems Software black-belt focal point, co-creator and focal point on the Techline IT Optimization team, Global Techline Sizing Jam lead, and focal point for Cloud on Power for Global Techline. He has a ‘can do’ attitude and brings a high degree of professionalism to each engagement. Follow Dexter on Twitter @DexterSCharles

Dominique Vernier

Dominique is the Global IT Architect for IBM Cloud, in charge of deploying the IBM Cloud solution throughout the world. He has extensive IT experience and has previously worked for the IBM South-West Europe Cloud Center of Excellence and the SOA Center of Excellence. He is co-author of two patents and has filed (Patent Pending Process) two others as author. He is based in Brussels.

Don Boulia

Vice President, Strategy, AIM Software and Private Cloud, IBM Software Group, Application and Integration Middleware Software. Follow Don on Twitter @djboulia and on Linkedin -

Don Fitzpatrick

Don Fitzpatrick currently serves as IBM’s General Manager, Global Networking Alliances, having overall responsibility for strategy and execution with IBM’s top global networking partners. In this role, Fitzpatrick works closely at senior executive levels with IBM’s largest networking partners to expand the overall impact of these key relationships, while effectively collaborating to deliver greater customer value. Prior to this, Fitzpatrick had served as General Manager, Global Cisco Alliance, leading IBM’s overall strategy, direction, and relationship with Cisco. Under his leadership, IBM’s partnership with Cisco grew into a multi-billion business; with IBM now representing one of Cisco’s largest global systems integrator and technology provider relationships. Fitzpatrick returned to IBM in November 2001 following six years as President and CEO of AdWare Systems, Inc., a leading solutions provider to the global advertising industry. While at AdWare, he successfully transformed their U.S. and London-based application offerings to a hosted, Software-as-a-Service (SaaS) model, and expanded their customer base to over twenty countries. He established AdWare as a leader in the digital content management arena by forging a partnership with IBM to build and co-market solutions on a global basis, and by hosting a first-of-a-kind content management service at one of the world’s largest advertising conglomerates. Working directly with major advertising agencies, broadcasters and advertisers, he drove cross-industry initiatives to streamline the media buying and delivery supply chain, utilizing XML and advanced digital media and telecommunications technologies. Fitzpatrick successfully led the effort to sell the company in 2000. From 1980 through 1994, he held positions in sales, market development, marketing management and general management with IBM. His experience included extensive exposure to the telecommunications and advertising industries. He created IBM’s marketing communications vertical industry segment in New York, and went on to lead business development efforts for that industry across North America. He then led the marketing and systems engineering teams driving workstation and networking solutions across NYNEX. Fitzpatrick’s most recent assignment at IBM during this period was as Business Unit Executive, Connecticut Region. This included management responsibility for sales, consulting, and technical professionals covering major Fortune 500 companies across Connecticut. He earned numerous awards for business attainment, customer satisfaction, management excellence, and leadership. Fitzpatrick was a founding member of the Louisville chapter of The Executive Committee, a global network of CEOs, and served as Greater Louisville Inc.’s Executive-in-Residence during 2001. He currently serves as IBM’s Senior State Executive for the Commonwealth of Kentucky, is on the Board of Directors of the Greater Louisville Logistics Network, and is a member of University of Louisville’s Logistics and Distribution Institute (LoDI) Advisory Board. He graduated from Syracuse University in 1980, with a Bachelor of Arts degree from the Maxwell School of Citizenship and Pubic Affairs, and has attended several advanced management programs at Harvard University and Babson College. He resides in Louisville, Kentucky with his wife and three children.

Don Thomas

Don Thomas is currently a Global Cloud Sales Engagement Executive for the IBM Cloud team. In this role, he works with clients to understand how Cloud can help them transform and expand their business model, reach new markets, reach new clients and improve their differentiation. Don’s focus areas are Cloud, DevOps and Service Management. Don has over 24 years of technical and management experience in the high technology industry and his background includes software development, test management, IT Operations, and product management. Don worked in the Tivoli, GTS and GBS organizations prior to moving into his current position.

Dwaine Snow

OLTP and Data Warehouse Competitive Analyst - Dwaine has worked for IBM for the past 21 years. In that time he spent a number of years working on DB2 for Linux, UNIX, and Windows and has written 8 books and numerous articles on DB2, and has presented at conferences around the world. He recently started to work with our new colleagues from Netezza in the Product Management and Product Marketing arena, and is hoping to start writing his first Netezza book soon. Follow Dwaine on Twitter @DwaineSnow and be sure to check out his blog! It's at

Edith Zimmermann

Edith is currently working as PureSystems Sales and lives in Germany.

Els Luunk
IBM Netherlands

Els Luunk, Field Marketing Manager is working at IBM Netherlands for more than 14 years. Since the beginning of 2013 she is responsible for Marketing PureSystems.

Emilia Smolko

Emilia is an IT Architect with IBM Software Group. She has over 12 years of experience in consulting and solution design. Taking leading roles in architecting, designing and implementing customized, high performance systems using various platforms she gathered deep technical knowledge. She is Client Technical Architect at IBM Poland. She uses IBM technologies to solve the client's challenges. Emilia is also a member of IBM PureApplication System tiger team.

Eric Chiquet

Eric Chiquet is the PureFlex Product Manager for IBM France. Eric has worked for IBM since 2000, first as Storage Product Manager during 10 years before he joined the PureFlex team. He speaks English, French, Spanish and Castilian.

Eric Collins

Eric Collins is with Enterprise Sales at Sirius Computer Solutions - Technical evangelist to Fortune 500, large transaction technical sales especially for High Performance Compute (HPC) clusters, storage, virtualization and cloud computing initiatives. I am the best there is at communicating technically complex ideas so that customers "get" IT. Specialties: Server architectures, IBM Power, x86, Intel, storage area network (SAN), high performance computing, cloud computing architect, virtualization, business computing for competitive gain, fortune 500, international customers, complex opportunities, team work, system management.

Eric Deadwyler

20 plus year veteran of the IT industry having held various positions representing clients and channel partners for both OEMs and distributors. Currently responsible for the IBM PureSystems product line for IBM’s Systems and Technology Group in North America, including assisting clients and business partners develop a strategy to migrate current, fragmented technologies to converged systems.

Eric Kern

Eric Kern is the STG Lab Services Cloud Computing Technical Lead & Master Inventor for IBM.

Fabio Albertoni

Fabio Albertoni is a Senior IT Specialist working in Integrated Technology Delivery SSO, in Hortolandia, Brazil. He has twelve years of experience in the IT and banking industries. He has spent the last eight years developing and implementing integrated solutions using WebSphere Application Server and MQ Series. He holds a degree in Data Processing from FATEC University of Ourinhos and a Masters degree in Computer Engineering from Instituto de Pesquisas Tecnologicas of Sao Paulo, Brazil. Follow Fabio on Twitter @fxalbertoni

Fotini Stamou

Fotini has been working in IT marketing around Europe for the past 13 years. She recently joined the Expert Integrated Systems team as the Field Marketing Leader for the UK and she finds it a very exciting place to be. She loves technology and innovation and believes that the Expert Integrated Systems will transform traditional computing and the whole IT experience within the next few years. She is a mother of one, and enjoys being taught valuable lessons about life and herself by her little boy.

Gabriel Piedade

Gabriel is an IT Specialist working at IBM for more than 6-years in Integrated Technology Delivery SSO, Hortolandia, São Paulo, Brazil where he develops and implements middleware solutions mainly with the WebSphere family. He holds a Bachelor's degree in Computer Engineering and a number of IBM certifications. Follow Gabriel on Twitter @grpiedade

Gaurav Rattan
Software Client Leader

Gaurav has 13 years of industry experience and has been working in IBM since 2006. He is currently managing the IBM PureApplication System sales for ISA. He spent his initial 6 years in IBM with STG as a POWER seller across verticals including Manufacturing, Banking, Insurance and Telecom. He has also worked as a product manager for POWER Systems. In 2013, he was a Software Client Leader handling the Banking and Insurance sector in Delhi.

Georg Ember

Georg Ember is a Software IT Architect working for IBM Software Group in Germany. He holds a degree in computer science from the University of Nuernberg / Germany. He has been a part of IBM since 1987 in several roles and has gained his certification as an IT specialist in 2000 in IBM Systems Group. His former areas of expertise include IBM Server Architectures and IBM TotalStorage Solutions with a focus on very large Databases, Business Intelligence and Middleware Solutions. In 2007 Georg became a certified Software IT architect for the Insurance sector and supported many insurance clients in implementing IBM software solutions. Since 2012 he is part of a world-wide team responsible for the Technical Sales support of IBM PureSystems. His current areas of expertise are IBM integrated systems, cloud computing architectures, Information management and Business Analytics. Georg likes to apply IBM methods and uses a structured approach to solve business problems. He applied his expertise and technical guidance with IT Architects from several IBM divisions to design and implement large-scale IT solutions at many European customers. He is also passionate about designing private cloud solutions and helping clients to implement converged systems. Georg Ember has written and co-authored several IBM and non-IBM publications in the areas of Service Oriented Architecture, IT compliance, IBM Tivoli Storage Manager, Server Consolidation, and IBM PureSystems. He is also a senior lecturer at the international university of Ansbach where he regularly teaches classes about IT systems design and Software Architectures.

George Owen

Managing Consultant, Partner Services Practice

George Roides

George Roides is the Canadian Sales Leader for IBM PureSystems, working from the Markham office. George joined IBM in 2002 and has been part of our STG organization for 12 years successfully selling x86, Storage and converged infrastructure solutions.

Greg Hintermeister

Greg Hintermeister is a Senior Technical Staff Member at IBM focusing on user experience, and is an IBM Master Inventor. He has extensive experience designing user interaction for IBM Flex System Manager, virtualization products, mobile applications, and numerous Web applications. Greg is a regular speaker at executive briefings and technical conferences. You can reach him at, twitter @greghint, and interact with his thoughts on user experience, inventing, and more at

Gregory Rodd

Gregory D. Rodd is a Data Scientist with the Advanced Analytics POC Team, IBM Netezza Analytics Solutions, IBM Software Group. He has extensive industry experience as a consultant in energy and utilities, retail, financial credit engineering; data warehouse and statistical services consulting in academia; and targeted donation appeal efforts for a worldwide relief organization. He focuses on assisting clients to maximize the benefits of analytics based on IBM PureData Systems and IBM Netezza Advanced Analytics. Having advanced degrees from Arizona State University, in statistics, and the University of Michigan, in demography and survey research, Greg is a fifteen year resident of Boulder, Colorado, where he balances work with opportunities in cross fit, yoga and advanced meditative napping.

GuoPing HE

Mr. GuoPing HE is the CTO and Master Architect at Ewell. He is engaged in many key initiatives as chief architect/project owner and has taken the lead in establishing nationwide IT standards.

Hans Skalle

Lead Value Analyst and sales specialist at IBM

Hendrik van Run

Hendrik van Run is a Certified Consulting IT Specialist within the IBM SoftwareServices for WebSphere (ISSW) consulting practice in Hursley, United Kingdom.He helps clients with the design, implementation, and analysis of their WebSphere Application Server infrastructure and specializes in IBM PureApplication System. He is co-author of a number of IBM Redbooks and a frequent conference speaker.

Henry Huang

Henry Huang, MBA of University of California San Diego, is the Alliance Manager of Zementis. He is responsible for managing and executing strategic business development, marketing programs and partner relationship on a global scale.

Hernan Scavetta

Hernan Scavetta is a Senior IT Specialist with 15 years of experience in the design, deploy and support of multi-platform IT infrastructure services. During his career he worked for large companies in the Retail, Energy, Telecommunications and Healthcare sectors. He currently holds VMware and Microsoft certifications. Additionally, he has been dictating VMware installation and configuration courses since VMware VI3 at the Service Desk Institute. Currently, he is a VMware Subject Matter Expert for one of the top accounts of the GDCA. You can contact Hernan at

Hillary Danz

Hillary Danz is a Social Content Editor for IBM’s International Technical Support Organization - Global Content Services. Hillary edits and contributes to several IBM-sponsored blogs and collaborates with social business managers to support IBM social initiatives. She holds an MA in English and is based in North Carolina. You can follow Hillary on Twitter @hillarydanz.

Hugo Montero

Hugo Montero joined IBM in 2000. Before that he was the leader for Collaboration project with Lotus in South America. Since joining IBM, IBM Hugo developed the Lotus and Collaboration practices in Mexico inside SWG, and he has worked and managed many Collaboration projects in most SSA and Mexico, including HSBC, Comision Federal de Electricidad, Petroleos de Venezuela - PDVSA, Banesco, Mercantil, Grupo Salinas, TV Azteca, Gobierno del Estado de Jalisco and INFONAVIT. In 2005 he was appointed Technical Manager and in 2007 he was named Sales Manager for Lotus and Rational Brands (Mexico and LCR) where he led results of double digit growth. In August 2009 Hugo joined the Technical team again as Tivoli Client Professionals Manager for Latin America where he led the technical team to achieve YTY double digit growth for Tivoli LA. More recently Hugo managed the Security team for Latin America, and in 2012-2013, he managed the Software Solutions LAB (SSL) for Latin America where he had responsibility of providing technical skills for Cloud computing, Industry Solutions and PureApplications Systems presales projects. Today he leads the group of Latin America capabilities (CAMS) Architects. Hugo graduated Magna Cum Laude from the Nueva Esparta University in Venezuela with a degree in Computing Business.

Client Technical Specialist

Le Bui Hung is a Senior ASEAN Big Data Specialist. Hung has been actively involved in multiple Big Data project for ASEAN. Prior to IBM, he has more than 10 years of experience in IT working with multiple companies across different industries (RMIT Australia, Thales Group, Oracle, Prudential, Sacombank).

Inhi Cho Suh

Inhi Cho Suh is the Vice President, Product Management and Strategy for IBM Software Group. She is a thought leader in the big data and analytics marketplace. She is responsible for the IBM Big Data and Information Management portfolio. The portfolio includes capabilities delivered through products such as PureData Systems, InfoSphere Big Data Integration & Governance, Optim, Guardium, DB2 and Informix. She spends significant time with clients to identify ways IBM can help them manage today's ever-growing explosion of information.

James Kobielus

James Kobielus is an industry veteran and serves as IBM's big data evangelist. He spearheads IBM's thought leadership activities in Big Data, Hadoop, enterprise data warehousing, advanced analytics, business intelligence, data management, and next best action technologies. He works with IBM's product management and marketing teams in Big Data. He has spoken at such leading industry events as Hadoop Summit, Strata, and Forrester Business Process Forum. He has published several business technology books and is a very popular provider of original commentary on blogs and many social media.

James Moreno

Director, IBM PureApplication System Services & Support

Jaric TP Sng

Jaric Sng is a Technical Sales for WebSphere Application Infrastructure with focus in PureApplication for ASEAN. He started in software development in C++ and Java with Lotus Development AP where he specialize in localization (L10N) and internationalization (I18N) in Word Processor. He has software development experience in banking, insurance domain. He was a co-founder of a startup in rich internet application as Product Architect. Prior to joining IBM he works as a Lecturer in Polytechnic where he taught in the School of Information Technology.

Jason Foster

Jason M. Foster is a Midwest PureApplication seller. He lives and works in Kansas City, MO. He has been with IBM for over 4 years. He holds B.S. and MBA degrees. He has previously worked for companies such as Microsoft and Sprint.

Jason Gartner

Jason Gartner joined IBM in 1996. Since then, he has take on a series of leadership roles, most recently as vice president, IBM SWG PureSystems Product Management. Here, he is responsible for revenue, profit and client satisfaction in newest line of Expert Integrated Systems. IBM PureSystems were first launched on April 11, 2012 as part of a new category of systems called Expert Integrated Systems. IBM PureSystems is a family of offerings that have 3 key attributes including built-in-expertise, integration by design and simplified experience. Specifically, Jason is responsible for the PureApplication System and the PureData System. The PureApplication and PureData Systems come with built-in-expertise in the form of patterns all under a single unified management, maintenance and monitoring console. Mr. Gartner is a graduate of the University of Toronto and University of Saskatchewan in Canada. Jason has spent 16 years in IBM Software Group specializing in areas such as DB2, Java, M&A and Information Management development.

Jason McGee

Jason is an IBM Fellow and CTO, PureApplication System. Jason is currently responsible for defining technologies and products related to running middleware on expert integrated systems and cloud infrastructures. Previously Jason has served as Chief Architect of WebSphere Extended Deployment (comprised of WebSphere Virtual Enterprise, WebSphere eXtreme Scale and WebSphere Compute Grid), WebSphere sMash, and WebSphere Application Server on distributed platforms. Jason joined IBM in 1997 and has been a member of the WebSphere Server team since its inception. Jason graduated from Virginia Tech with a degree in Computer Engineering.

Jayaprasad Thambuganipalle

JayaPrasad (JP) Thambuganipalle is an Accelerated Value Leader in IBM Collaboration Solutions. Prior to this, JP was a Lead Portal Architect in IBM Software Services for Collaboration (ISSC) lab services. Before joining IBM, JP worked with leading global investment and retail banks as an Infrastructure Specialist and Architect.

Jayesh Patel

Jayesh works as the IBM Workload Deployer test team and Automation lead. He has thorough knowledge of various components on IWD and good knowledge of Virtual Appliance, VMWare, WAS, DB2, ITCAM, WVE, Systems Director. He has led and created IBM Workload Developer portal on Developer works. yview?communityUuid=3d0d700d-6109-4375-88bb-9e628fc2a6ec

Jayne Wong

Working from IBM’s Sacramento, California, facility, Jayne Wong is the Certified Client Executive for the IBM Sales and Distribution, Northern California Enterprise Business Unit. Jayne holds a bachelor’s degree in marketing from the University of Colorado at Boulder. Her skills include solution selling, enterprise software, SaaS, professional services, cloud computing and sales enablement.

Jeff Howard

Jeff Howard is the Vice-President for IBM PureFlex System Marketing in IBM Systems and Technology Group responsible for launching and marketing IBM PureFlex System and IBM Flex System offerings. Jeff is based in Raleigh, NC at the IBM Research Triangle Park campus. Jeff is responsible for managing the marketing and solutions offering management teams for the IBM PureFlex System and IBM Flex System family members. The IBM PureSystems family includes capabilities and expertise from across IBM’s systems, software and services teams and integrates them into an entirely new class of systems that include compute, storage, systems networking, virtualization and management. Jeff’s teams manage the marketing positioning, messaging, go-to-market plays, digital marketing strategies, solutions definition and more for these offerings. Jeff has been with IBM for over 28 years and most recently spent 8 years leading Power Systems marketing, having launched POWER5, POWER6, and POWER7 generations of Power Systems as well as the operating systems, virtualization, and management software that supports them. Jeff holds 7 US patents including on packaging and networking technologies that enable integrated systems. Jeff has previously led marketing teams for Tivoli in IBM Software Group, IBM Software Small and Medium Business marketing, and the market management team for several of IBM’s personal computer operating system products. Jeff is a published author and has been a leader in multiple marketing areas within IBM. Jeff has been featured in IBM Systems Magazine as well as in pieces on CNN and the NY Times, along with being quoted in many industry publications.

Jennifer Freeman

IBM PureApplication Program Operations Manager

Jenny Li

Jenny Li is a Senior Certified IT Architect and an IBM Master Inventor. Jenny held various technical positions in IBM STG, CHQ, and Research. She has a diverse technical background. Her area of expertise includes application architecture, enterprise architecture and strategy, and enterprise solution research. In her current role, Jenny is the Partner Enablement Lead on IBM PureFlex Systems at IBM STG ISV organization. Being the PureFlex technology advocate, Jenny promotes PureFlex technology to business partners, and works closely with cross teams including IBM Innovation Centers for partners’ engagement projects. Jenny has experience in complex solution architecture and integration, and software development. Jenny holds 29 US issued patents. In her spare time, she enjoys golf and creates patentable ideas

Jeremy Savoy

Jeremy Savoy is a Client Technical Specialist for IBM System x and BladeCenter supporting US Federal government, and specifically US Department of Defense (DoD) accounts. He has spent 12 years at IBM, 10 of which were in development organizations as a Linux Systems Engineer where he supported hardware development teams. Jeremy is a VMware Certified Technical Sales Professional and also a Red Hat Certified Virtualization Administrator, and he holds an IT Specialist Level 1 Certification from IBM and the OpenGroup. Jeremy's current role involves architecting and designing end-to-end solutions for his clients, for both data center environments and deployed military systems. You can reach Jeremy at and follow him on Twitter @jeremysavoy.

Jill Provencal

Jill Provencal has spent 10+ years in the WebSphere Development organization where she has focused on providing product feedback. Specifically, she has experience as a senior software quality assurance engineer and an early programs (beta) program manager. In 2013, she joined the World Wide Demands Program team in the marketing organization for Cloud and Smarter Infrastructure. She works with IBM world-wide marketing teams on implementing social media strategies. Jill currently resides in Silicon Valley and invites you to follow her on Twitter @jdprovencal.

joao Perez

Joao Perez is the VP of Global Sales for IBM PureSystems

Jocely Seiler Nass

Jocely is currently working as a Marketing Segment Manager for Mobile and PureApplication in Brazil

Joe Bohn

Joe has 26 years of experience in software development. He is serving as the technical evangelist for IBM Workload Deployer since May 2011. He has addressed various audiences on IBM Workload Deployer from direct customer interactions to webinars and conferences. He has been blogging on IWD using DeveloperWorks for the past few months. Follow me on Twitter @jabber63

John Biebelhausen

John Biebelhausen is the WW Offering Manager for PureFlex Systems and has over twenty years senior management experience in product marketing and product management, brand strategy and brand development, public relations and marketing communications, business development and product line management, direct and indirect channel strategy, and strategic planning of cutting edge high technology products and solutions.

John Culleton
PureSystems Sales Leader (Ireland)

John Culleton is the PureSystems Sales Leader for Ireland. John joined IBM in 2012, having spent 17 years working in the Business Partner community in Ireland. He graduated from Dublin City University with a Degree in Business Studies.

John Hawkins

John Hawkins is a Principal Consultant at Icon Solutions. He has seventeen years of IT industry experience and worked for IBM at their Hursley laboratory on MQ, Message Broker and cloud technologies. John is highly skilled in Messaging, PureApplication patterns and implementing Proof-of-concepts with bleeding edge technologies.

Jon Hahn

Jon Hahn has been at IBM since 2011, when he joined Systems and Technology Group's System x division to build out the channel portion of IBM's OEM business. In 2013, he joined the PureSystems North America leadership team and was responsible for sales and offerings for the Managed Service Provider segment, which represented 10% of the overall PureSystems revenue. In this past quarter, PureSystems shipped its 10,000th system and took share from other Converged Systems vendors - growing over 160% year to year. Prior to IBM, Jon worked at Cisco, where he joined to help launch UCS into the Canadian marketplace. Cisco's UCS revenue in Canada grew from under a million dollars to nearly thirty million dollars in two years, and took the #2 blade server spot. Jon obtained a bachelor's degree in Electrical Engineering and Computer Systems from Harvard University in Cambridge, MA.

Jonathan Entwistle

Jonathan Entwistle has been working for IBM in the Analytics and Big Data field for nearly 9 years. He has degrees in Computer Science and Business Management and is currently writing his Masters Thesis for a degree in Predictive Analytics at Northwestern University. He has led analytics projects across the department of defense and intelligence community, but isn't allowed to talk about them. In his spare time he works because he doesn't have spare time. He and his new wife live in Washington DC.

Jonathan White

A six-year IBMer, Jonathan White currently manages an inside sales team in the Business Analytics division within IBM Software Group. Previously, he served as a mid-market client rep working with customers and business partners with fewer than one thousand employees throughout New England and across all IBM technology.

Joseph Murphy

Joe Murphy has been in the IT industry for over 30 years with various technical roles including systems (sales) engineer, implementer, consultant, systems adminstration, manager of systems adminstrattion and architect. Joe has spent 25 of those 30 years with IBM and spent 5 years in the late 90's working for an ATM card processor company. The majority of Joe's career has been as pre-sales technical specialist for IBM's POWER servers running AIX and PowerVM hypervisor. In 2012 Joe started the transition to IBM's newly announced PureFlex and Flex Systems converged offerings. Since Feb, 2013, Joe has worked solely on PureFlex and Flex Systems as a pre-sales technical specialist (in IBM's terms, a CTS) supporting sales efforts in northeast US on all components of Flex including compute nodes (POWER and X86), storage, networking and systems management (CMM and FSM).

Junior Martins

Junior Martins is a Senior IT Specialist working in Integrated Technology Delivery SSO, in Brazil. He has fifteen years of experience in the IT industry. He has spent the last six years developing and implementing integrated solutions using WebSphere Application Server and IBM HTTP Server. His qualifications include: IBM Cloud Computing, WebSphere Application Server, SOA Fundamentals and ITIL Foundation V2/V3 certificated. He holds a Master degree course from the Interdisciplinary Post graduation Program on Applied Computing (PIPCA) at Unisinos. Junior also has an Information Systems Bachelor’s Degree from ULBRA. Follow Junior on Twitter @juniormmartins.

JunSu Lee

Junsu is Senior IT Specialist in IBM Global Technology Services and working for DB2 LUW Technical support. He is also the famous electric guitarist of IBM internal band "Bluenotes". Prior to IBM, he started his career at Fujitsu in 2000. He had been at Fujitsu for six years and supported Web application server middleware product and java for 6 years. After joining IBM in 2006, his first job role was project manager of Multi Vendor Service for General Motors Korea. Through this role, he was in charge of managing total maintenance of various vendor including HP, SUN. During working as Project manager, he also started new role as system POWER ,storage hardware support and AIX problem determination. Recent years, he is executing technical support to clients with DB2, Infosphere warehouse DPF and pureScale. He is usually handling severity 1 (down systems) problem and perform DB recovery as well as PD to resolve complex technical issues. His main interest is IT system performance and Big data with PureSystems.

Justin Rae

Justin Rae is a Client Executive at Advent One, and sold the 1st IBM PureFlex within Australia. He has 18 years of experience selling IBM cross-brand solutions to a wide range of clients both locally in Australia and internationally. Working with ASX200 customers, financial services, media and entertainment, universities, industrial & manufacturing, commercial and government. With in-depth experience with IBM Power, IBM Storage, IBM System x, IBM PureSystems and IBM Software, high performance computing, cloud computing, virtualization and business computing for competitive gain. The discussion he has with stake-holders is focused around their requirements and how to best deliver solutions to meet those requirements. Together, his experience and expertise enable him to be a trusted adviser and help organizations apply technology solutions to business problems.

Justine Ive

Justine works for Business Agility Field Marketing (WebSphere) at IBM

Karen Durston

Karen Durston is an advisory software engineer with the Application Integration and Middleware Solutions (AIM) team. Her main responsibility is to develop technical enablement materials. She is on the team developing customer training for PureApplication Systems. She was the lead course developer for WebSphere Cast Iron systems, ITCAM for Application Diagnostics, and ITCAM for SOA. Karen joined IBM in 1996 as part of the Tivoli acquisition and has broad experience in Tivoli monitoring products. Karen holds a Master of Computer Science degree from the University of Illinois, Urbana-Champaign and a B.A. from the College of William and Mary in Virginia as well as a number of IBM certifications. Follow me on Twitter! @kdurston

Katie Keating

Katie is the social business manager for IBM Cloud Computing and edits Thoughts on Cloud. She maintains the @IBMCloud Twitter handle and also moderates a monthly industry cloud computing Twitter chat, called #cloudchat. Katie currently resides in Chicago, by way of Texas and Los Angeles.

Katie Lett

Katie is the social business manager for IBM PureSystems and maintains the IBM PureSystems social channels. She also moderates the #ExpertSysChat Twitter chat. Katie currently resides in Chicago and invites you to follow her on Twitter @Ktfarrer.

Kenneth Muckenhaupt

Executive IT Specialist, Open Group Distinguished IT Specialist at IBM Corporation & author - Follow Kenneth on Twitter @kenjm0154

Kerstin Olasik

Kerstin is currently working as an IBM PureSystems Marketing Manager at IBM Management and Business Support GmbH, Marketing Manager for Germany and Alps at Q1 Labs

Kevin Beasley

As Chief Information Officer, Kevin Beasley provides vision and leadership in technology planning for VAI. Beasley oversees both the corporation’s technology strategy in conjunction with product development and the internal information technology initiatives that support the goals of VAI.  His corporate technology plan supports the company’s growth, generated by an ever-growing product line, and ensuring that VAI possesses the internal mechanisms to support its international customer base. Beasley holds a Bachelor of Arts (BA) degree in Computer Science from Nassau College.

Kevin McCarthy

Kevin McCarthy is an Infrastructure Architect for Services Delivery within IBM Global Technology Services®. He is based in Surrey, England. Kevin has over 20 years of experience in the IT industry and focuses primarily on Intel platforms. He is a currently a Lead Infrastructure Architect for an Italian client overseeing the adoption and implementation of IBM System X, IBM Flex Systems and IBM Power technology. Follow Kevin on Twitter @itydntk or email him at

Klaus Kiwi

Klaus Kiwi is a manager for the PowerLinux Performance Benchmarks team at the IBM Linux Technology Center. His team's mission is in delivering performance analysis, optimization, documentation and competitive benchmarks in support of development and marketing activities of the latest IBM Power Systems offerings and solutions. KLAUS also manages engineers working on Security, IO device drivers and and embedded OS development. Having a Computer Engineering degree from State University of Campinas (Unicamp, Brazil), KLAUS has much of his background centered around Software Engineering, Open-Source and Operating Systems development. His experience includes leading development projects in Cryptography, Migration and Software Development Toolkits as well maintaining Open-Source projects.

Kyle Brown

Kyle Brown is a Distinguished Engineer with IBM Software Services and Support for WebSphere. He has over 20 years of experience in designing and building large-scale systems. In his role as a DE, he is responsible for helping our customers adopt emerging technologies, specifically Cloud Technologies and Services-Oriented approaches. He is a best-selling author and regular conference speaker, and an internationally recognized expert in IBM's Cloud Technologies, Patterns, JEE and SOA technology.

Lance Castillo

Lance Castillo is the first IBM Certified Infrastructure Systems Architect in ASEAN. He works as a Systems Architect at Questronix Corporation, an IBM Premier Business Partner in the Philippines. Lance has more than fourteen years of experience in IBM solutions. He holds a Bachelor’s degree in Electronic and Communications Engineering from Mapua Institute of Technology. His areas of expertise include infrastructure design, cloud computing architecture, solution assurance review, capacity planning, virtualization implementation, and business continuity solutions. Lance co-authored several IBM Redbooks on virtualization technology and contributes as a Subject Matter Expert for the development of IBM certification exams on Power Systems. He is also a member of Association Open Group of Enterprise Architecture as a TOGAF certified. You can contact Lance at

Larry Heathcote

Working from the IBM office in Research Triangle, North Carolina, in the United States, Larry Heathcote is a Program Director for the IBM Data Management portfolio and Market Segment Manager for Worldwide Marketing. He has extensive knowledge of data management and warehousing, including IBM DB2 with BLU Acceleration and the IBM PureData System family. Larry has a bachelor’s degree in engineering physics from the University of Toledo, a master’s degree in electrical engineering from Northwestern University and a master’s in business administration from Duke University. He writes a blog,, and is available on Linked In and on Twitter, @larryheathcote.

Lauren Wendel

Lauren Wendel is product manager for IBM WebSphere Portal and Digital Experience Private Cloud offerings.

Laurence Leong

Laurence Leong is currently Program Director, PureFlex and System x Software in IBM Systems and Technology Group. In this role, Laurence’s focus is on creating value for PureFlex and System x customers by defining a strategic roadmap of differentiated offerings, creating solution sales plays that capitalize on current market trends, engaging and energizing channels, and forming new strategic partnerships. Before this role, Laurence led the IBM Storage ISV Solutions team and delivered solutions with SAP, Microsoft, VMware, and Symantec, and drove successful growth initiatives for Storage solutions in Healthcare and Media & Entertainment. Laurence has held prior roles leading the product marketing and strategy team for the Information Lifecycle Governance unit of the Enterprise Content Management in IBM Software Group, growing that unit in double digits and completing the successful acquisition of PSS Systems.

Laurent Sergueenkoff

Laurent Sergueenkoff is leading Big Data sales at IBM Software France, he has the responsabilty to promote Big Data capabilities for customers and partners. Prior to this assignment Laurent has been involved in data management sales at IBM Software and participated in the Netezza developement sales in France when IBM acquired Netezza. Twitter handle: @IbmLaurent

Leonardo Llames

Leonardo Llames is a Consulting IT Specialist at IBM's Advanced Technical Skills organization. He is a Certified IT Specialist in Application Development and Maintenance, and works with the design and deployment of WebSphere Application Server and DB2 based solutions into Power Systems, as well as with the integration of IBM middleware with legacy applications. Follow Leonardo on Twitter @lllames.

Louis La Plante

Louis is the social business manager for IBM PureSystems. He also moderates Google Hangouts for #IBMPureChat. He resides in Chicago, but you can connect with Louis anywhere in the world via Twitter @louislaplante.

Luc Desrosiers

IBM Sales & Distribution, Software Sales - IBM Canada Software IT Architect

Luca Amato

Luca Amato is certified IT architect on eBusiness solution area, mainly focused on eCloud solution. Method E xponent and member of methodology teachers group. IGS teacher for basic and advanced methodology courses. He represents IBM (for Italy) in Joint Technical Committee 1 of the International Organization for Standardization (ISO) for SOA standardization. From 1996 to 2000 he taught in Pavia University the corse (for Mathematic and Informatics degree) "Formal language and object Oriented implementation". Now he is a Tiger Team member on PureApplication system. Follow Luca on Twitter @luke_ita

Luca Comparini

Luca Comparini is an IT Infrastructure Consultant from IBM STG Lab Services Europe, located in La Gaude, France. His job role is to ease EMEA client acceptance of IBM emerging technologies, thanks to expertise in virtualization, IBM systems, systems management and Cloud Computing (mainly Infrastructure as a Service). Designated as one of the European Technical Leaders on IBM PureFlex Systems, he started working on expert integrated systems since the first pre-GA code, driving PoC and "first of a kind" implementations around Europe. You can follow Luca on Twitter @lucacomparini

Luis Ezequiel De Luca

Luis (TOPO) is a Certified Experienced IT Architect who has been working for the last four years as an Engagement Solution Architect for strategic outsourcing solutions lead by the complex engagement services team. Luis joined IBM Argentina in early 2008 as a Software packager for a larger communications account among the software platform management services. During his first year, he became the team´s technical advisor leading a group of 18 software packagers. Later on 2009, he applied for the CES organization as an Asset Management Services ESA. He became the tower leader from Argentina where he trained several colleagues during the 3 years he was part of the Asset team. Chasing personal growth in 2012, he moved to the Midrange, Storage and Cloud solution architect towers. Performing this role his major duties were: providing architecture solutions for US strategic outsourcing deals, being responsible of sizing and configuring different hardware types (IaaS/PaaS) and new technologies in the market such as Pureflex, xSeries, pSeries, v7000, DS8000 and cloud offerings such as: Private Cloud using Integrated Service Delivery Manager, Smart Cloud Orchestrator and public Cloud Managed Services.

Maik Gasterstaedt

Maik Gasterstaedt is an IBM storage and cloud computing expert within IBM Germany. Working in the IBM SAP International Competence Center (ISICC) in Walldorf since 2008, he is responsible to develop and proof architectures, concepts and infrastructure solutions for SAP environments. This includes the serveral layers of infrastructure and cloud computing aspects. In 2012 Maik was leading the one week hands on implementation workshop on how to implement the SAP cloud solution with IBM technology. In 2013 he supported various customer projects in that area.

Mandy Shaw

Mandy Shaw has worked for IBM Business Partners since 1985. In 2008, she set up her own business, iPerimeter Ltd. She has experience as a developer, a systems engineer, an educator, an IT manager, a presales consultant, a quality manager, and an end-to-end IT architect. She has worked with many clients to simplify, automate, and control their IT systems and infrastructure. She has always been fascinated by the challenges of making one system or product talk to another in a low-risk way, and has designed and deployed a wide range of integrated solutions including high volume web applications. Mandy has particular interest and expertise in the IBM i platform. Since 2000 she has chaired user groups for large UK IBM i users. Mandy has an MA in Mathematics from Oxford University and an MSc in Information Science from the City University, London. For more information or to contact Mandy, see or follow her on Twitter @MandyShaw

Maoxin Guo

Guo Maoxin is currently is a Client Technical Specialist in South China, mainly on power systems pre-sale, solution design, especially take care of powerblade large accounts in GB, Finance such as PICC RCCB SDB in SC. with 11 years IT experience and familar with ITSM,Virtualization,ERP,Blades. Master of SCM and hold a CISA,ITIL certification, and AIX,Tivoli Certification. You can reach Maoxin at

Marco Bonezzi
PureData System for Transactions specialist at IBM

Marco is a PureData System for Transactions specialist at IBM. He is currently a member of the Information Management PureData Ecosystem (IMPE) team based in Dublin. He has been working with databases from different vendors including DB2, high availability architectures and has also participated in Big Data projects. He has a Masters Degree in Computer Engineering. His interests include traveling, sports and working with his brother in small projects using Linux in embedded devices like the Raspberry Pi.

Marco Rengan

Marco is the Worldwide IBM PureFlex Cloud Solution Offering Manager. Marco has more than 20 years at IBM in development engineering, architecture and marketing and has specialized in launching new technologies. He has Masters degrees in business and Engineering and his interests include writing and playing music, cooking and working on projects with his daughter.

Marcus Belvin

Marcus Belvin is a Senior Product Manager for IBM PureApplication™ platform and Patterns within IBM Software Group. His role entails developing and executing the overall strategy around the PureApplication family and patterns capabilities within IBM’s broader Cloud, Virtualization, Application Infrastructure, and Integrated Systems portfolios. Marcus started his career with IBM as a Software Engineer and has since expanded his business understanding and expertise through a number of marketing roles within Software Group. Most recently, he served as the Worldwide Product Marketing Team Lead for the PureApplication System. He actively participates in IBM’s patenting program, has reached the 5th patent plateau to date, and often mentors new MBA hires.

Margaret Ticknor

Margaret Ticknor is a project leader and author of various IBM Redbooks publications. She works with IBM technical experts to help them create books, video and guides and blog for IBM PureSystems.

Margot Schreuders
Digital Strategist at IBM

Margot Schreuders is a Digital Marketing Strategist at IBM Benelux. She runs a cross-brand digital campaign for Software Group and advises software marketing managers about their digital marketing strategy. She also blogs on a personal note at the dutch website Marketingfacts.

Maria Schwenger

Maria N. Schwenger is a member of the PureSystems technical team at IBM, North America, where she works in a “high touch” model with clients to promote the adoption of the PureSystems family and, more specifically, on the cloud based database deployments. In the last 3 years, Maria also specialized in architecture and implementation of active-active high availability database solutions utilizing DB2 pureScale feature. Maria has over 15 years experience in performance engineering, database architecture, administration and development on DB2, Oracle and MS SQL server as well as extensive experience in migration from legacy systems to relational databases. She is an author of articles, presentations, tutorials, and IBM Redbook on database and cloud topics.

Marie Wieck

General Manager, Application Integration Middleware and WebSphere at IBM. Follow Marie on Twitter @mwieck

Mark Aukeman

Mark Aukeman is a senior consulting architect with Brightlight Consulting, an IBM business partner for the Pure Data System for Analytics data warehouse appliance (Netezza). He has over 8 years of experiences with Netezza including end-to-end architecture, performance optimization, advanced analytics, and customer training. Mark has assisted multiple IBM customers in the US and globally with migrations to Netezza from Teradata and other legacy data warehouse environments.

Mark Wehrle

Mark Wehrle has led solution development efforts for IBM clients for more than 14 years. As a Client Executive, he leads business development activities for key banking and manufacturing clients in the Pacific Northwest. He has been instrumental in developing new business solutions for companies in several industries, including banking, aerospace, industrial manufacturing and transportation. He has experience in functional domains including Customer Analytics and Experience Management, Product Development, Supply Chain Management, Manufacturing Operations and Aftermarket Services. Recent customer successes have included deploying IBM PureFlex converged infrastructure at a major Pacific Northwest Bank. Other areas of focus are SmartCloud services, Industry Solutions for Banking and Data Center Strategy.

Markus Keppeler

Senior IT Specialist, IBM PureApplication System

Martha Hoyt

Martha Hoyt is a 17-year IBM veteran with broad experiences in integrated systems, cutting-edge Cloud and on-Premise IBM software products. She is currently an IBM Senior Product Manager on the IBM PureSystems team managing the PureData for Transactions and DB2 Patterns product with regard to client facing requirements, functions and features. She was an early member of the IBM Online Collaboration Services team joining in 2007 working on the initial beta period and becoming the first product manager. While on the SmartCloud for Social Business, she also focused on developing a Business Partner ecosystem for ISVs. For the first part of her IBM career she worked with the IBM Lotus Notes and Domino product where she focused on the application development capabilities , managing a product management team responsible for application development, Lotus Domino Designer and various apis and toolkits.

Martin Keen

Martin Keen is an IBM Redbooks Project Leader. He works with technical experts to create books, guides, blogs, and videos. Follow Martin on Twitter at @MartinRTP.

Mary Mt Pleasant

Mary Mt. Pleasant's recent projects have focused on architecting complete, multi-platform cloud solutions for large financial services institutions. Her latest role as a Certified Architect is backed by 22 years of experience at IBM serving the Financial Services, Insurance, Retail and Utility Sectors.

Mathias Olander

I am the marketing and business development manager at IBM Systems in Sweden. For the past three years, I have been sales manager of x86 and PureFlex in Sweden. I have met with professionals at hundreds of midsized companies and many managed service providers and independent software vendors, giving me at least some insight about their pain points and business objectives. You can follow me on Twitter, and if you are Swedish, I encourage you to follow our IBM Systems blog and our LinkedIn and/or Facebook pages.

Matt Carter

As Social Media Strategy Lead for IBM's Information Management brand, Matt Carter focuses on B2B thought-leadership and content strategy, designing initiatives that engage on key marketplace themes and connect audiences to multimedia content and subject matter experts. Connect with Matt on Twitter: @dmattcarter.

Matthew Darlington

Matt Darlington is a 20+ year IT veteran with a background in storage, networking, and virtualization. Matt has spent the last five years with a laser focus on all things virtual, particularly desktop, application, and user virtualization. Matt re-joined IBM in February 2013 and is IBMs North American ATS Lead for Desktop and Application Virtualization based out of Research Triangle Park NC.

Meghna Chatterjee

Content Marketing Manager - Application Platform, IBM Systems, Middleware

Meny Shefer

In my 4 years with IBM, I was in several roles within the STG, starting as System x specialist, competitive cross brand architect, OEM business development and more. Since January 2012 I am the PureSystems tiger team leader in Israel.

Michael Easterly

Michael Easterly is the Go-to-Market Manager and Market Management Offering Manager for Systems Networking in the Systems Technology Group at IBM. Mike has over 18 years of experience in Information Technology Services, Sales, Marketing, Competitive Intelligence and Product Management. Before joining IBM, Mike was the Worldwide Director of Global Field Marketing for BLADE Network Technologies from 2008 to 2010. Mike joined IBM and was a strong leader in IBM's STG Competitive Intelligence group and then served as a BladeCenter Product Manager for the Americas Group. Mike graduated with a Master of Business Master of Business Administration, Entrepreneur & Supply Management from the University of San Diego and a Bachelor of Science, Business – Marketing, San Diego State University.

Michael Kearney
Sr. Product Marketing Director

Within IBM Netezza's product marketing team, Mike Kearney communicates product vision and strategy to a wide community including our customers and prospective customers, our business partners, industry analyst, and media. With more than 25 years experience in IT, Mike has worked in telecommunications, financial services, pharmaceutical, energy and manufacturing industries and for vendors of database, system management and web content management products.

Michael Maximilien

Dr. E. Michael Maximilien (also know as Max) is a Research Scientist at IBM Research. Max's primary research interests lie in distributed systems and software engineering for the web; in particular, web APIs and services, mashups, cloud computing, social software, and Agile methods and practices. His most recent research project heavily influenced IBM Workload Deployer and now IBM PureSystems family of IaaS and PaaS. Max is an active participant and contributor to communities related to Ruby, Ruby on Rails, and Agile methods and practices, inside and outside of IBM. Reach Max on Twitter @maximilien and at his Web site ( and blog (

Mike Hastie

Mike Hastie is the Vice President of Solution Architecture and Technical Sales at Prolifics.

Mike McClurg

Michael McClurg leads IBM’s Global Mid Market Sales operation, the team responsible for generating Systems, Software and Services revenue from customers with under 1000 employees. This team, which includes over 1100 sales and partner management professionals, led IBM’s results as the fastest growing customer segment in Q1 2011. He has held this position since January 2011. Follow Mike on Twitter @mmcclurg and find him on LinkedIn -

Mike Volpe

Mike is a Software Solutions Sales Representative in the Blue Spark 2.0 program within the Software Group. He is a recent hire of IBM and is based out of New York City. With a background in renewable energy, he is looking to apply his background to the energy and utilities field. He invites you to follow him on Twitter @mvolpe11.

Milan Kotecha

Milan Kotecha has been working with complex Software deployment with large corporate clients for the last 17 years and has the scar tissue to prove it. He is the PureSystems Leader and Subject Matter Expert in the Commercial Markets sector for IBM which is one of the largest and most diverse market segments. This gives him a view of IT across multiple industries and his given him a healthy respect for the power of automation and industrialisation of IT and the ability of appliances to deliver real value to clients. He is a committed follower of Tottenham Hotspur F.C and Shotokan Karate and can be regularly seen being bossed about by his 4 year old daughter.

Monica Fox

Monica Fox is a customer reference and community marketing strategist for IBM PureData Marketing. She gained her BS in Marketing at High Point University and has hopes set on completing her MBA in Business Administration over the next 4 years. She has been at IBM for over a year now, starting off as an intern on Buell Duncan’s IM team, focusing on security marketing. Working closely with her counterparts, she keeps PureData customers active and readily informed through unique community engagement and outreach. Connect with Monica: Twitter: @monicalynnfox Linkedin:

Nancy Kopp-Hensley

Nancy Kopp-Hensley has been in the data warehousing and BI industry for over 19 years. Nancy worked in the early days of enterprise data warehousing and executive reporting. In 2004 Nancy lead the team who brought the first IBM data warehouse appliance to market. From the field Nancy moved into the development organization focusing on data warehouse solutions and database technology. Today Nancy works in Product Management and Strategy in the Netezza organization on the overall IBM data warehouse product and business strategy.

Nancy Pearson

Nancy Pearson is the Vice President of Expert Integrated Systems Marketing, IBM Corp. Nancy leads all aspects of global marketing for the multi-billion dollar division that includes category marketing, Web and digital demand generation, and field marketing. Her leadership includes experience in Systems and Software marketing, Management consulting and Corporate marketing. Follow her on Twitter @nancy_pearson Prior roles have included Vice President of WebSphere Marketing, Cloud Computing, Global Marketing & Channel for the IBM Information Management business. Nancy also led the global marketing for IBM Tivoli Software. In her leadership roles she has been responsible for the marketing integration for over 20 IBM acquisitions across multiple brands in IBM including, Cognos Software and Rational Software. Nancy has 25 years experience in IBM in marketing, consulting, technical education and sales. She has been involved in many new growth related efforts in IBM where driving change and setting the agenda were required. She has also been recognized in Working Mother’s Magazine 2007 Hall of Fame and has a dedicated chapter in Karen L. Rancourt’s book Empowered professionals: Making a Difference. Nancy holds both a BA degree from Pace University and a Masters degree from Fordham University. She holds degrees in Psychology and Adult Education, and a Market Management Certification from Columbia University.

Nancy Spurry

Nancy Spurry is the Global Marketing Manager for the Oracle alliance in IBM Systems and Technology Group, responsible for ensuring that those customers who have chosen to run Oracle workloads, do so on IBM systems and storage. Nancy is based in Denver, CO and is responsible for messaging, sales plays, events, sales enablement tools and content to help IBM and business partners sell successfully into their Oracle customers. She has been with IBM for 13 years on various various Alliance teams – including PeopleSoft and Siebel before they were acquired by Oracle and has been on the Oracle alliance team in both sales and marketing capacities for over 8 years.

Natalee Walker

Natalee is a Social Business Manager for IBM PureSystems.

Nelson Velazquez

Nelson Velazquez is an IT Architect at IBM. Responsible for OS deployment and software distribution on physical and virtual systems on a daily basis. These machines are both IBM and non-IBM. I architect deployment solutions targeting both IBM Global and Strategic Outsourcing accounts that require knowledge of customer environments (hardware, network, software, and storage), customer requirements, and managing the teams to get those solutions implemented. I feel that I have a strong viewpoint to be able to assess the applicability of IBM PureFlex systems within this realm. Nelson has produced different artistic endeavors for the last 10 years that require extensive utilization of current social media outlets (Websites, blogs, YouTube, Facebook, Linked-In, Twitter, etc). He has been the Artistic Director for 7 years for a theatre company where he coordinate our public relations endeavors that rely heavily on social media. He personally maintains three blogs with different focuses, have a good understanding of implementing/maintaining content management systems, and attend regular seminars to learn new techniques in converting social media into real world action. Follow Nelson on Twitter @nelsonvelazquez

Nick Galemmo

Nick Galemmo is an expert and thought leader in the design, implementation, and use of data warehousing and business intelligence throughout the enterprise. He has lead and participated in all aspects of data warehousing including data architecture, process architecture, ETL design and implementation, design and implementation of BI abstraction layers, and the design and implementation of end-user environments (dashboards, ad-hoc query environments, reporting, and alert systems). His experience spans multiple industries including Retail, Consumer Packaged Goods, Financial, Health Insurance, Manufacturing, Media, and Higher Education.

Nicolas Torcasio

Nicolas is a Certified Architect working as Engagement Solution Architect in the Complex Engagement Services organization (CES). Nicolas joined IBM Argentina in 2008, with more than 10 years of experience as an IT professional. He was a System Administrator for a World Wide Pharmaceutical company supporting Wintel environment and quickly assumed the Technical SME role also leading VMware and Citrix service lines. As a main achievement within the account, he led successfully more than 50 Disaster Recovery Exercises (on site and remotely) becoming a thought leader on his competency. In July 2012, he joined the CES organization team in the Argentina Delivery Center as a Midrange Architect supporting critical SO engagements, providing solution design and strategic support. He also increased his knowledge on different specialties like Storage, Cloud (Public, Private & Hybrid) and Pureflex acquiring a Multi-Tower Engagement Solution Architect role.

Nik McCrory

Nik McCrory is a New Technology Enablement and Integration architect for IBM. With over 20 years of experience in the IT business he has worn many hats. As a Technical Solutions Architect, Nik developed Internet infrastructure solutions for many large scale Internet sites. As a Solutions Manger, he managed teams of Solutions Architects in many fields across the IT spectrum during the engagement cycle. His current position as a New Technology Enablement & Integration Architect allows him to utilize his business acumen, logic and creativity to develop offerings for new products and services for IBM. His projects include Big Data, Hybrid-Cloud, IBM PureData System and IBM PureApplication System.

Nora Sweet

Nora Sweet is a Worldwide Business Partner Sales Leader – Big Data Information Management Software for IBM.

Paolo Paolo Andrea Hernandez Parra

Paola Hernandez works at IBM Inside Sales in Bogota, Colombia, and has worked for IBM since 2005. She worked as Sales Operations in Colombia for three years and then she joined the IBM Inside Sales team in Bogota as Inside Maintenance Sales Specialist for Argentina and Colombia. Currently, Paola is Inside Client Representative for Mexico. You can follow Paola on Twitter @PaolaH_.

Paul E Grubb

Paul joined IBM in January of 2011. He has quite a bit of Enterprise Architecture background and experience and has worked with both mainframe and distributed technologies throughout his career. Throughout his career he has worked primarily from an Information Management baseline but has covered the entire IT spectrum from Hardware to Applications, Databases, and middle ware. He has a very good architectural grasp of the technologies that make up IBM Puresystems and understand how the components fit together so that the whole is greater than the sum of the parts.

Paul Froggatt

Paul is a Client Technical Professional in the Big Data Technical Sales team within IBM Software Group in the UK, specializing in the IBM PureData System for Analytics (aka Netezza) technology and aligned to the Retail and Telco industries. Paul joined IBM through the acquisition of Netezza in 2010, prior to which he built and managed a successful Information Management team at a leading UK Telco company, where he evaluated, selected and deployed the Netezza technology to meet their Data Warehousing needs. In 2013, Paul was selected as a Best of IBM honoree for exemplifying IBMers' values and demonstrating the behaviors that drive client and IBM success.

Paul Gregory

Paul Gregory is currently the Technical Lead for IBM Systems Director Support. In 16 years at IBM he has worked in hardware support, hardware test, firmware test, software test, and now software support. You can reach Paul at

Paul Kelsey

Paul has been with IBM for 12 years, working on WebSphere Portal and WCM for the past 10 years, with responsibilities ranging from security development and integration work, portal core DB and model programming, to client side theme and JSR286 portlet development. Paul’s current focus is to reduce the total cost of ownership for Portal and WebSphere deployments using virtualization, public and private cloud computing, and alternative multi-node, and multi-tenant topologies with a goal to give customers the best value in their hardware and software investments. Most recently, Paul led delivery of Portal and WCM versions 7 and 8 for deployment with IBM’s new family of hardware/software offerings, PureSystems. He continues to strive to make the cloud offerings a new offering model for all IBM Collaboration Solution products.

Paula Kwit

Paula Kwit is a Software Marketing Manager for Application and Integrated Middleware (AIM) Software group. Currently, she is responsible for marketing for IBM's PureApplication System. Prior to joining the AIM team, Paula held marketing management & go-to-market roles in the Software Business Partners Channels working with Business Partner marketing in Middle East, Central Europe, Latin America, Asia and Pacific Rim regions.

Peter J. Cripps is an Open Group Master Certified Architect with IBM and is based out of the United Kingdom

Peter McCaffrey

Peter McCaffrey is the Director of PureSystems Category Market Management. In this role, he has responsibility for Go to Market strategy , Sales Enablement, Competitive Initiatives and Demand Programs for IBM's family of expert integrated systems. Prior to this assignment, Peter has held a number of product marketing and market development roles within IBM's Systems & Technology business.

Peter Woodward

Peter Woodward is an industry veteran with over 20 years of experience in Business Development, OEM Partnerships, Alliances and Sales. He has led teams focused on driving business with Open Source and Linux software and is a well-respected business strategist. Currently, as the Senior Manager Global Alliances at Citrix, Peter is focused on the developing strategic relationship and business opportunities with Global Partners for Citrix., including working on new business opportunities, new markets, and strategic initiatives to help drive revenue. Prior to Citrix, Peter was the Director of Alliances for Canonical, the commercial sponsor of the Ubuntu Linux distribution. Peter has had leadership and Alliance roles at Likewise and Novell, where he was part of the team responsible for Novell's entrance into the Linux and Open Source software.

Phil Francisco

Phil Francisco is IBM’s Vice President of Netezza Product Management & Product Marketing. As such, Phil leads heritage IBM Netezza team and the new IBM PureData for Analytics team in the development of new products. In his posts, Francisco divulges insights on new products in the IBM Netezza and IBM PureData families and the customers that leverage them.

Pierre Perdaems

Dr Pierre Perdaems, STSM based in Geneva, is the cloud computing lead architect for IBM Systems and Technology Group (IBM STG) in Europe. In his previous role as CTO for the IBM STG Telecom unit, he worked with a number of Telco operators, equipment manufacturers, integrators as well as software companies. All these actors are at the heart of the evolution towards cloud computing and Pierre is currently involved in a number of projects to build cloud data centers. These projects cover a broad range of industries offering a unique diversity of technical challenges. The capabilities made available through the PureSystems family offer a very strong foundation for addressing the requirements of many projects and Pierre has developed a 10mn Youtube video summarizing his views on PureSystems.

Piotr Nowik

Piotr (Peter) Nowik is a High End and BladeCenter Subject Matter Expert (SME) for System x in the Central Eastern Europe GMT. Piotr is a technology enthusiast and evangelist. He worked at IBM Lenovo for over 10 years. Piotr provides IT consulting services to clients and business partners, especially on Intel and AMD based servers, storage, network and operating systems such as Windows Server, Linux, and VMware. He creates solution assurance for VMware based on System x and BladeCenter servers and storage. Piotr regularly represents IBM as a keynote speaker and subject matter expert at industry events. He has conducted server consolidation studies for customers based on Zodiac 2 methodology, led the design and implementation of large scale projects, and developed innovative solutions that use leading edge technologies. You can reach Piotr at and follow him on Twitter @pionowik.

Rachel Bland

Rachel Bland is a senior product manager from the IBM Business Analytics team. Rachel has 15 years of experience in implementation and product management of data modeling, warehousing and query processing for Business Intelligence. Furthermore, Rachel has been involved for several years working with IBM Business Partners developing patterns of expertise for the IBM PureApplication System. Rachel has shared her experiences as a frequent speaker at IBM Information on Demand and IBM Impact conferences and is the author of a number of whitepapers on the topic of modeling and query best practices with IBM Cognos Business Intelligence.

Raghuram Srinivasan

Raghuram (Raghu) Srinivasan is an IBM certified IT Architect in Technology Architecture specialization. He holds the OpenGroup Master certified IT architect certification and works at IBM Global Technology Services®, Strategic Outsourcing (SO) division. His primary focus is on Middleware infrastructure operations and currently works as a senior IT Architect for commercial web middleware enablement within the Application Hosting Service line. He is based in Chicago, IL and has over 19 years of experience in the IT industry. He has worked extensively with various IBM WebSphere and open source Middleware product suites and since the year 2012 has been driving the efforts for delivery and operationalization of IBM PureApplication systems for SO customers in the financial and health care industries.

Ralf Goetz

Ralf is an Expert Level Certified IT Specialist in the IBM Software Group. Ralf joined IBM trough the Netezza acquisition in early 2011. For several years, he led the Informatica tech-sales team in DACH region and the Mahindra Satyam BI competency team in Germany. He then became part of the technical pre-sales representative for Netezza and later for the PureData System for Analytics. Ralf is still focusing on PDA but is also supporting the technical sales of all IBM BigData products. Ralf holds a Master degree in computer science.

Raymond Hodges

Raymond is a Senior Architect and Cloud expert for IBM Global Technology Services on a large financial services account in Phoenix, Arizona. He designs and implements Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) offerings using Integrated Systems like IBM's PureApplication System, and cloud management tools like IBMs SmartCloud Orchestrator (based on OpenStack). Connect with Raymond on Twitter at @rayehodges.

Regine Sultan

Field Market Manager - PureSystems & Competitive -IBM Software - IMT France

Renee Bain

Renee is the social business manager for IBM PureFlex, as well as a social strategist for the Systems and Technology Group. Renee currently resides in Austin, Texas and invites you to follow her on Twitter @ReneeBain and on LinkedIn.

Reto Hirt

Reto Hirt is the owner and founder of the independent software consulting company Schlag&Rahm gmbh, based in Winterthur, Switzerland. He has 15 years of experience in Java™ technology and worked as an IT Specialist in architecture, development, engineering and security. He has expert knowledge on WebSphere Application Server and it’s Stack products, such as ESB and BPM. In recent years, he was focusing on appliances such as the DataPower Family and Workload Deployer. He holds a master degree in electrical engineering from ETH Zurich. Follow Reto on Twitter @mcrhirt

Rice Chen

Rice joined IBM in 1991. He has worked in IBM China Shenzhen International Software Development Company, IBM Japan Yamato Lab, IBM China Shanghai Software Center, IBM China Guanzhou Software Brand, IBM Toronto Lab, IBM Vancouver Innovation Center, IBM AP Software Product introduction Center and mainly worked in software development and IBM Software products technical Support. Currently Rice is responsible for Cloud Computing, Pure Systems and promoting IBM new software products in Greater China Group. Rice is a member in IBM Academy of Technology. He is also a member of IBM Technical Certification Review Board for Asia Pacific.

Rich Waidmann

Rich founded Connectria in 1996 and brings more than 30 years experience as a successful entrepreneur and senior manager of both Fortune 100 firms and technology start-ups. Rich began his career in sales with NCR Corporation (acquired by AT&T) and years later established companies ranging from Disaster Recovery Services to Enterprise Systems Management. Initially created as a technology consulting organization, Connectria evolved into managed hosting through the unique disaster recovery requirements of a client, Deutsche Bank, one of the world's largest financial institutions. Since then, Rich has led Connectria to become a profitable company with global reach. Rich holds a Bachelors of Science in Business Administration from the University of Missouri, and an MBA from Washington University in St. Louis.

Richard Dolewski

Richard Dolewski is Maxava's Chief Business Continuity Officer and a certified disaster recovery planner with over 25 years of experience in Information Technology. He has extensive subject matter experience in Disaster Recovery Planning, High Systems Availability, Backup & Recovery Program Design, and Cloud Computing Architecture. Mr Dolewski is an award-winning speaker who has presented over 250 sessions at many user groups and conferences, including IBM, COMMON, Oracle, Infor, JD Edwards, VMware. He is a frequent technical contributor to industry publications, such as IBM Power Magazine, Digital Journal, ITJungle, Disaster Recovery Journal, and the author of System i Disaster Recovery Planning a book on Disaster Recovery Planning available in 15 languages worldwide. Richard has held positions as President of local users groups, board member, Advisory Committee panelist for IBM Business Resiliency, and speaker/subject matter expert at IBM COMMON where he is one of the most decorated award winning speakers and a member of the Speaker Excellence Hall of Fame. He was also recently presented the inaugural IBM COMMON Impact Award” by COMMON.

Rick Davies

Rick Davies is the Senior Client Technical Specialist for Bank of America. He has been in the IT industry for 20 years and has spent 16 years at IBM in the role of a Technical Sales Expert. He currently holds Level 2 IBM IT Specialist Certification, OpenGroup Master IT Specialist Certification. Rick is a Red Hat Certified Engineer, IBM BladeCenter Certified Engineer, IBM System x Certified Engineer, High End SME, Power and Cooling SME, Complex Design and Implementation Specialist and is a member of the IBM Certification Board. You can contact Rick at

Rizwan Naikwadi

Rizwan is a graduate in Electronics Engineering and a post graduate in "Management Program for Executives". A campus recruited candidate by IBM, serving the organization for more than 6-years in business units like IBM Global Technology Services and IBM Systems & Technology Group. He is also an IBM Certified Specialist on IBM System Storage and IBM PureFlex Systems. Nominated as a Subject Matter Expert for IBM Storage Systems and now an active Tiger Team member for IBM PureSystems in India. Rizwan is Field Technical Sales Specialist (FTSS) for IBM Storage & IBM Pure Flex Systems. In his social life, he is very sporty, charismatic and a friendly person. He plays football and cricket for IBM in corporate tournaments. He is extremely fond of dance, music and food, likes to make friends and party with them. Follow Rizwan on Twitter @Get_2_RiZ

Rob Murgai

Rob has been with IBM since 2000 when he graduated from MSU with his Bachelors in computer engineering. He later got his Masters in computer science from RPI while working on software automation of the IBM Chip Fabrication Plant (Fab) in Fishkill, NY. The Fab was the premier fully automated chip plant in the world, and his experience gave him the opportunity to work as an SME with the various IBM partners like Sony and Global Foundries in the full development and deployment lifecycle of the software infrastructure in their respective fabs. Rob later transitioned to electronic design automation group, where he has been managing various software teams on the automation solutions for chip design and analysis for several Power and Mainframe chips. Rob is an ardent supporter of Agile development and is looking to deploy his tools on to the SoftLayer cloud infrastructure in 2014.

Robert Laird

Robert Laird is the product manager for WebSphere Service Registry & Repository (WSRR) and has been an architect in the IBM WebSphere Foundation group for IBM, where he focused on SOA, SOA Governance, and Policy. Prior to that, he consulted for IBM customers world wide on SOA for a variety of industries and customers. In addition to his IBM experience, Laird has 20 years of experience in the telecommunications industry. He has held a wide variety of development and architect roles, rising to chief architect at MCI, where he led the SOA and SOA Governance effort. Mr. Laird has written books titled ‘Executing SOA’, ‘SOA Governance: Achieving and Sustaining Business and IT Agility’ as well as ‘SOA Governance: Governing Shared Services On-Premise and in the Cloud’ with Thomas Erl and the Prentice-Hall Service-Oriented Computer Series.

Robert Ringo

Bob is member of World Wide WebSphere team for eight years, with a focus on Application Middleware. Previous to this, worked as a practitioner with Component Broker for five years.

Roberta Bavaro

Roberta Bavaro has been a PureSystems Program Manager & MSP for IBM in Italy since February 2013, Before that she worked for IBM as a System x and PureSystems Marketing Manager. Roberta’s skills include Program Management, Marketing, Marketing Strategy, Demand Generation, New Business Development and Go-to-market Strategy.

Rogerio Silva

Rogério Silva is an IT Architect at the Analytics Acceleration Team, part of the Business Analytics Centre of Competence (BACC), responsible for Pure Data for Analytics offerings across all units within IBM. He lives and works in São Paulo. Rogério has served IBM in different organizations. He worked as data warehouse/Cognos specialist in GBS, as a Technical Enablement Specialist at the SWG Information Management Technology Ecosystem (IMTE), where he assisted Business Partners in their engagements and was instructor of Pure Data for Analytics, InfoSphere Warehouse and Pure Data for Operational Analytics technical trainings throughout Latin America, and as a Business Analytics Consultant in GPS.

Rohit Katyal

Rohit is working as a social media execution specialist for STG x86 and Pure Systems Acceleration Campaign. He has been working with the IBM STG Digital Marketing Team for the last two years. In this role he has worked on Social Conversation management, Search Engine Optimization and Social Listening. Before joining IBM, he did his MBA from Mumbai University, India, specializing in marketing. He also holds a Bachelor's degree in Electronics Engineering and has worked as a Software developer for four years, working on C++, Unix and Oracle PL/SQL.

Roman Kharkovski

Roman Kharkovski lives in Pittsburgh, Pennsylvania, USA since 1999. Born and raised in Russia. In IT industry since 1991. With IBM since 1999. Currently Executive IT Specialist and Technical Lead on the WW WebSphere Competitive Technical Sales Team. Experience:  Software developer and architect (Assembler, OO Pascal, C, Java, JEE, SOA, BPM, ESB, OLTP, WebSphere, WebLogic, Tomcat, JBoss, Mule, Tuxedo, Oracle DB, Informix, DB2, etc.).  Author of multiple articles and white papers, IBM migration redbook.  Frequent speaker at IBM conferences.  Worked with hundreds of IBM clients worldwide.

Romeo Kienzler
Data Scientist and Architect

Romeo Kienzler works as Data Scientist and Architect at the IBM Innovation Center specialized in (Big) Data Management, Applied Statistics and Artificial Intelligence. He holds a Diploma in Distributed Systems and a M. Sc. in Information Systems with specialization in Applied Statistics and Bioinformatics. Before joining the Innovation Center he worked as Software Engineer and Architect at IBM Software Group Switzerland.

Ron Lee

IBM PureApplication System Support Engineer

Rory OGrady

Technical Pre-Sales Professional at IBM United Kingdom Ltd. After a number of years in customer service roles, I moved into the software business. I have experienced roles in development and testing, as well as quality assurance and information development, and presently work as a pre-sales technical consultant. Specialties:I presently specialize in breaking down technical inhibitors to client sales engagements for a specific set of products. Previous specialties include software development, testing and modeling, as well as data management and development best practices. Follow me on Twitter! @rory_og

Rosemarie Abraham

Rose is the Manager of the Advanced Problem Determination and Field Engineering Teams for Pure Data for Analytics (Netezza). Rose joined IBM through the acquisition of Netezza in 2011. Prior to the acquisition Rose worked for Netezza in several different roles including positions in Support, Development and Project Management. Rose holds a Bachelors of Science in Electrical and Computer Engineering.

Rush Lu

Rush Lu no longer works for IBM. However, he previously worked on the IBM Asia Pacific System x and BladeCenter support team located in Shenzhen, China. He holds a Bachelor Degree in Electrical Engineering and Automation, and has several years experience in robot design and embeded systems.

Sachin Avasthi

Sachin Avasthi is a Data Architect in the Business Integration & Standards team in BT/ IT India. He works out of Bangalore and has been with IBM India for 5 years. He has a MS in Electrical Engineering (majoring in Embedded Systems & VLSI) from Wayne State University, Detroit. He is a sports freak and love to play and watch any kind of sport.

Salvador Arllentar

Salvador Arllentar is a Field Technical Sales Specialist for System x and BladeCenter Systems. He currently focuses on selling high value solutions based on BladeCenter and X5 platforms in core and competitive accounts. He has spent 15 years at IBM, 10 of which were as a Systems Services Representative for almost every IBM Hardware platform including notebooks, PCs, x86 Servers, BladeCenter, Power Systems, storage, and even mainframes. He spent four of these years as Peru's Technical Support Leader for System x, BladeCenter and midrange storage platforms. He holds a Bachelor in Electronic Engineering degree and holds certifications from IBM, Microsoft, VMware, and Brocade. You can reach Salvador at and follow him on Twitter @arllenta.

Sandip Lahiri

Sandip Lahiri is an IBM Healthcare Industry Architect, CPHIMS. He works across all IBM brands covering hardware, software and services. His focus areas are PureSystems, Social Media and Analytics. He has been in the IT industry for 20 years. He has hands-on experience in solution design, delivery, sales and marketing across several industries. Sandip has deep skills in RFID. He wrote the RFID Sourcebook and has seven U.S. patents.

Sandor Barany

Sándor Bárány holds a Master of Science degree in Applied Mathematics (Budapest, Hungary, 1975). He works as a Technical Solution Manager in Strategic Outsourcing Delivery Alps (Austria and Switzerland). He joined IBM in 2000 in Germany for zLinux development. In addition to having a technical background as an IT Architect/Specialist with a focus on UNIX/Linux, Open Source, Cloud and High Performance Computing, Sándor is a passionate community builder and an IBM Innovator. He is also a successful social networker, one of them who has built up the IBM social network, The Greater IBM Connection. Follow Sandor on Twitter @sbarany

Sandra MIron

Sandra Miron is a Partner Business Development Representative for IBM's Ecosystem Development organization in Austin, Texas, in the United States. Her primary job role is serving as alliance manager with ISVs, working across IBM industry, brand sales and service organizations, in order to drive joint business opportunities. She holds a bachelor’s degree in packaging engineering from Michigan State University. Her experience includes work in channels, customers, alliances, field communications, field sales, internal communications, alliance management and hardware and software training.

Sarah Fardon
Field Marketing Professional for Big Data & Information Management Software

Sarah Fardon is a Field Marketing Professional within the Big Data & Information Management Software brand in UK and Ireland. She works closely with social media initiatives & digital marketing.

Savio Rodrigues

Finance Program Director, PureApplication System & Private Cloud Product Management, Software Product Manager

Scott Hawkins

Scott Hawkins is the Director of Marketing for IBM x86 and PureSystems Solutions. An IBMer since 1999, Scott has more than 16 years of experience leading corporate brand and product marketing strategies in the IT industry. Scott works from the IBM offices in Research Triangle Park, North Carolina, United States.

Sergio Varga

Sergio Varga is a Certified IT Architect working for GTS/ITD in Brazil and joined IBM in 1987. He has worked as production, mainframe, network and systems management specialist which holds extensive experience and many certifications related to Tivoli products as well as ITIL. He is IBM Cloud certified and is working on SaaS offerings doing architecture type of work and supporting deployments over the last three years. He is currently a board member of IT Specialist and IT Architect career profession in IBM and member of Brazil Technical Leadership Council (TLC). He holds a Bachelor Degree in Business Administration and Computer Science and a Master's Degree in Technology. You can reach Sergio at and follow him on Twitter @ varga_sergio

Shaun Chen

Shaun has more than 10 years of experience on IT solution and architecture, with focus on database and data warehouse implementation and performance optimization. His role in IBM covers Bigdata solution across ASEAN, where he has led to several major Telco customer success across the region. His current areas of interests include MPP architecture, Hadoop, Streams computing, in-memory columnar database and advanced analytic

Shekar Maramraju

Shekar is currently working as Product Line Manager for IBM PureApplication System, In the current role evangelizing on premise cloud offering and off premise cloud offerings, Driving the sales teams in ISA and AP regions, Updating the product features which are in need to the customers. Building ecosystem around PureApplication System working with SI's and business partners. Help in developing patterns that are readily deployable in PureApplication System. IBM PureApplication System is an expert integrated machine which is tuned to run workloads, Simiplified System Maintenance and Monitoring, helps in faster deployments of applications using Patterns.

Sigrun Eggerling

Sigrun Eggerling is a Client Technical Specialist at IBM in Germany. She has been working for IBM for 16 years including 14 years as a Presales Systems Engineer for System x and BladeCenter products. Her main responsibility is Systems Management. Sigrun is a Level 1 Certified IT Specialist. She holds a degree in Business Administration with an emphasis on computer business data processing. You can reach Sigrun at and follow her on Twitter @eggerlings.

Simon Casey

Simon is a Technical Specialist for POWER Systems (IBM i) and Enterprise Storage with 12 years experience primarily in the financial services industry. With a good applied knowledge and an understanding of systems end-to-end regarding infrastructure, virtualization and application he has a good understanding of how workloads can be applied to PureSystems and how holistic in nature all the components can be. A true IBM i / OS400 evangelist at heart he is happily promoting the virtues of OS/400 applicable to PureSystems. A member of the Proof of Concept UK team he assists in pre-implementation solution design as well as the implementation itself and has also implemented IBM i on PureFlex in the field for clients. Simon can be reached at

Simon Hodkin

Simon Hodkin is a Consulting IT Specialist working for STG Lab Services in the UK. He has worked at IBM for over 25 years, with every role being client-facing. His experience includes IBM printing systems, System x and BladeCenter, IBM Systems Director, and server consolidation methods. He has authored two IBM Redbooks publications. Simon has a Bachelor of Science degree in Geology. He is active on Twitter and Facebook and is the author of a personal blog. You can reach Simon at and follow him on Twitter @hodders.

Sinan Ulubil

Sinan Ulubil is a Systems Architect with IBM in Turkey. Prior to his current assignment, Sinan was a Senior Client Technical Specialist also with IBM in Turkey. During his 14 years in the IT industry, Sinan has held several positions, including in product management, presales engineering, solution design, and system administration. Sinan holds a Bachelors and a Masters degree in Electronics and Communication Engineering and a Masters of Business Administration. You can reach Sinan at and follow him on Twitter @sinanulubil.

Srinivas J Coimbatore

17 years of experience in Software Engineering and Research Education MBA, Duke University, Durham, NC MS in Computer Science, Old Dominion University, Norfolk, VA BE in Electronics, R V College of Engineering, Bangalore, India Patents 0080249984 Use of Graphical Objects to Customize Content 10-09-2008 20090063502 WEB-BASED CONTENT ABSTRACTION BASED ON PLATFORM AGNOSTIC CONTAINERS ABLE TO BE EXPORTED TO PLATFORM SPECIFIC, USER CUSTOMIZABLE PORTAL PAGES 03-05-2009 Multiple works of art were published 04/2002 – present Architect – Advanced Design Team, developerWorks, IBM, RTP, NC Delivered solutions on various IBM middleware and open source technologies. Currently focused on our community and mobile offerings

Stanmir Markov

Stanimir Markov is a Technical Leader of VMware Center of Excellence in IBM Global Technology Services® and a core member of IBM virtualization development team. He leads the virtualization efforts in large scale transformation projects for enterprise customers and has a key role in defining VMware best practices across IBM GTS Delivery. Along his work on design, implementation and support of complex virtual infrastructures, Stanimir, being a VMware Certified Instructor, delivers authorized VMware classes. He is also co-author of the IBM Redbook "Implementing Systems Management of IBM PureFlex System". Stanimir has the highest VMware certification - VMware Certified Design Expert. He holds a bachelor degree in computer science, is certified in Microsoft and Citrix technologies and ITIL. Stanimir has been with IBM since 2006

Stephan Reimann

Stephan is a Senior IT Specialist for Big Data at IBM Software Group Germany and an expert in highly scalable data warehousing and real time streaming analytics. After studying business informatics in Germany and Spain, he joined IBM in 2007. He has more than 7 years experience in planning and implementing mullti-TB data warehouse solutions and works on streaming analytics since January 2012.

Stephane Bourdeaud

Stéphane Bourdeaud is a certified infrastructure architect for the IBM Global Technology Services® a Services Delivery organization. He is based in Aubière, France. Stéphane has over 15 years of experience in the IT industry and focuses primarily on virtualization technologies on Intel platforms. He also works for the Global Technology Services Delivery Technology and Engineering organization, where he is a member of the core team for the Virtualization and Distributed Server Management Specialty Area. In this capacity, he develops virtualization reference architectures and strategic outsourcing global offerings. He is a VMware Certified Professional and teaches a class on virtualization at the Institute Supérieur d’Informatique de Modélisation et de leurs Applications (ISIMA), an engineering school in Clermont Ferrand, France. Follow Stephane on Twitter @BourdeaudS

Steve Trammell

Steve Trammell is the Strategic Alliance Manager at Esri. Since 1969, Esri has been giving customers around the world the power to think and plan geographically. Esri has been an IBM partner for over 25 years and has won numerous IBM awards; most recently the IBM Global ISV Achievement award. Esri provides mapping and spatial analytics capabilities for a number of IBM applications and is the “Spatial” in IBM Maximo Spatial. Esri applications, running on millions of desktops, web and enterprise servers, and mobile devices, are the foundation for the world's mapping and location analytics activities. Visit us at

Subhashish Paul

IBM Sales & Distribution, Inside Sales - IBM India Pvt Ltd Social Media Program Manager – IBM PureSystems

Tag Robertson

Tag Robertson is currently a Product Manager in Research Triangle Park, North Carolina responsible for x86 SAP solution offerings. He has over 25 years delivering optimized solutions to the marketplace and has been focused on SAP solution offerings the past 8 years driving the introduction solutions for SAP BW Accelerator, SAP Discovery system, and SAP HANA. He has a BSEE from Purdue University and a MBA from Rensselaer Polytechnic Institute. You can reach Tag at

Takefumi Murayama

Takefumi Murayama is a Field Technical Sales Specialist (FTSS) for IBM Power Systems. He works with customers located in Osaka and western Japan. He has been with IBM for over 14 years and has experience in finance and distribution industries, and also general business. Takefumi is a specialist in PowerVM, VIOS, and variety of IBM POWER Systems technologies. You can reach Takefumi at and follow him on Twitter @takefumimura.

Tapio Vaattanen

Tapio is a Technical Account Manager with IBM Software Group in Canada and Caribbean. He has more than 19 years of experience in the IT industry and extensive experience in the area of database and UNIX server administration. Tapio works with IBM clients utilizing IBM PureData Systems for Analytics. He delivers hands-on technical support for key accounts. Educates on new features and best practices focusing on performance management, application design and overall usage of the appliance. Before joining PureData Systems for Analytics team Tapio worked several years as a IBM DB2 Specialist in Europe and North America.

Tariq Ahmad

Tariq Ahmad is the Social Business Manager for PureSystems, assisting the team with strategy and delivery of social media initiatives and content.

Terry Bleizeffer
Lead Designer for IBM PureApplication System

Terry Bleizeffer is the Lead Designer for IBM PureApplication System. He leads a team of designers who collaborate with product management and development to deliver a product that enables customers to achieve their goals as simply as possible. During his career at IBM, he has worked on a number of products, including IBM Workload Deployer, WebSphere Application Server, and DB2. He hold a Master's in Cognitive Psychology from the University of California at Santa Cruz.

Thiago Farah Montenegro

Thiago C Farah Montenegro is an accredited IT professional and Technical Business Manager at Lanlink Informatica, a major IBM Business Partner in Brazil. He has eight years of experience in IBM Storage and POWER products. He holds a degree in Electrical Engineering from the Federal University of Ceara (UFC) and an Executive MBA from COPPEAD at Federal University of Rio de Janeiro (UFRJ). His areas of expertise include Storage, Servers, Virtualization, High Availability, Business Continuity, Information Lifecycle Management and Disaster Recovery.

Thomas Tobler

Manager - PureApplication Systems - PureStart Program

Tiffany Winman
IBM Social Strategist

Tiffany Winman is the Social Strategist for IBM PureSystems. She works with a social media team to develop engaging discussions around Expert Integrated Systems and meaningful social networks, interactions, and overall user experience among PureSystems communities.

Timothy Durniak

Having seen all sides of what it takes to deliver uniquely positioned IT solutions, Tim now serves as Chief Technology Officer for Public Sector of the Systems and Technology group. During Tim Durniak's 31 years with IBM, he has exploited information technology to automate the day-to-day activities of a diverse set of industries including Electronics, Defense, Insurance, Public Safety , Automotive, Transportation, Telecommunications, Retail, and Social Services. Along the way he has been a software developer, solution tester, information developer, solution architect, solution trainer, help desk leader, methodologist, process engineer, project manager, infrastructure architect and enterprise architect. Follow Tim on Twiiter @timdurniak

Timothy Young

Tim Young has over 20 years experience marketing big data, RDBMS, and business analytics products. He currently works for IBM Growth Markets as Marketing Executive for Big Data products and came to IBM following the acquisition of Netezza where he was VP Corporate Marketing.

Tina Williams

Tina Williams is an IBM Program Manager for Social Business Initiatives. Based in the heart of North Carolina, Tina leads initiatives to increase the social eminence of IBM programs for social business, cloud computing, mobile and other new technologies. Her experience includes programming, project management, consulting, business development and marketing. You can follow her on Twitter, @ideasattjw.

Todd Austin

Todd Austin is the global leader for IBM PureSystems partner marketing. In his worldwide capacity, Todd is responsible for driving the ecosystem marketing strategy, plans, and programs across all IBM business units for the new PureSystems family of offerings. Prior to this position Todd was the worldwide channel program marketing manager for cloud computing within IBM Corporation's Global Business Partner Organization. A 28-year veteran in the IT industry, he has held numerous other management and staff positions within IBM marketing, finance, business development, and software engineering organizations. He holds a Bachelor's degree in Computer Science and a Masters degree in information systems.

Tom Bal

Tom Bal is a Senior Certified IT Specialist in the Software Group. Tom joined IBM Belgium through the Lotus acquisition in early 2000. For several years, he was part of the services team, assisting clients and Business Partners with different Lotus products, including IBM Lotus Notes and Lotus Workplace. He then became the technical presales representative for IBM WebSphere portal. In 2012, after two years as a client IT architect for the telecommunications industry, Tom rejoined Software Group to cover PureApplication System for the region of Europe known as Benelux, which includes Belgium, the Netherlands, and Luxembourg. Tom holds a Master of Arts degree in Translation.

Tom Crawford

Tom Crawford is the President of Aptitude Software, and has worked at the intersection of finance (CFO office) and IT for over 20 years. At Aptitude Software, Tom has driven the development of finance applications now used by leading enterprises to achieve new levels of financial insight and control. Uniquely, Tom’s has a career’s worth of experience in deploying Big Data-processing technologies to help CFOs in a range of industries drive growth and profitability. Prior to joining Aptitude Software, Tom was the COO of Portrait Software plc.

Tony Pearson

Tony Pearson is a Master Inventor and Senior Managing Consultant for the IBM System Storage product line at the IBM Executive Briefing Center in Tucson Arizona, and featured contributor to IBM's developerWorks. He is author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.

Travis Haasch

Travis Haasch is a Consultant for STG Lab Services located in Dubai, United Arab Emirates. Prior to his current assignment, Travis worked in the Rochester, MN POWER performance development organization for 10 years. In the performance area, he specialized in virtualization and blade performance. Contact Travis at and follow him on Twitter @TravisHaasch.

Trent Gray-Donald

Trent Gray-Donald is a senior technical member of the IBM Business Analytics organization, working on next generation Expert Integrated Systems and solutions across the portfolio. He is also involved in Big Data strategy, working closely with the IBM Information Management organization. Trent spent most of 2012 on assignment to IBM India where he worked for the WebSphere organization as a technical leader and evangelist for IBM PureApplication System. Previous to that, he was a member of the IBM Java Technology Centre and was overall technical lead on the IBM Java 7 project as well as being responsible for the consumability strategy for the IBM JVM. He was accountable for tools, education and many aspects of improving the customer experience. Previous efforts include development roles on the VisualAge for Smalltalk and VisualAge for Java teams. Trent holds a Bachelor of Mathematics (Computer Science) from the University of Waterloo, Canada.

IT consultant and Networking Subject Matter Expert at the Systems and Technology Group

Vicky Rose

Vicky Rose is a 14-year IBM veteran with 20 years of extensive experience within the industry in Information Technology delivery roles. She is an IBM certified Architect with 10 years of Infrastructure Architecture experience, solving business problems with technology and leading teams of architects to deliver challenging projects. She is also an instructor on Architectural method, a member of IBM’s Architecture Certification Review board and member of IBM’s Technical Experts Council in Australia/New Zealand (TEC A/NZ). Vicky’s communication skills allow her to make technical concepts clear to less technical people. She has worked in multinational/multicultural teams both in Australia and overseas and is always ready to take on a challenge. She prides herself in high-quality work and attention to detail. Vicky is a strong advocate for people in technical careers and in particular for women in technical roles. She coaches and mentors extensively and is an active member of Women in Technology groups both in IBM and externally. Outside of work, Vicky is a dog obedience instructor and is involved in various charities, including Pets as Therapy where she visits Aged Care homes with her dog Jessica.

Victor Xue

Victor Xue is an IBM certified IT Architect. He joined IBM in 2003 as a software project lead. He later served as a systems engineer/IT architect in IBM Global Business Services, Systems Engineering, Architecture and Test group. Currently, he is serving as infrastructure architect in IBM Global Technology Services, Strategic Outsourcing Delivery organization, providing technical solutions and services using x86, IBM Power Systems, VMware, etc. He has supported large and complex engagements for fortune 500 customers in various industries over the years. Follow Victor on Twitter @at0

Vijay Bhadriraju

Open Group Master certified IT Specialist in the IBM Software Competitive Technology Laboratory with 16 years of software industry experience that includes 14 years at IBM. At IBM he has worked in the areas of Customer Consulting, Product Development and Business Partner Enablement. His current focus is performing competitive analysis of IBM vs. Oracle products. Additionally, he develops and showcases demos on various IBM WebSphere middleware at CPO customer events worldwide. He has hands on programming experience on Java, J2EE, Java EE, Web Services, XML, Web 2.0, Mashups, REST, HTML technologies. He possesses a wide breadth of WebSphere experience helping customers and business partners implement industry solutions. He holds a Bachelors of Engineering degree majored in computer science.

Vincent Boucher

Vincent Boucher is a Client Technical Specialist Storage for IBM Switzerland in System and Technology Group. He joined IBM France in 2005 in the IBM Montpellier benchmark center, working on large High Performance Computing opportunity as a platform specialist on System x. As storage quickly became a critical aspect for HPC architectures, he started his storage journey with IBM General Parallel File System and the IBM DS Family. He then switched completely to the storage world by moving to the storage benchmark team and focused on the demonstration center. The goal of this demo center is to provide local and remote access to IBM personnel and Business Partners world wide to small environments. These live environments, based on latest IBM solutions, are aimed to demonstrate new features to customer, but also provide some training facilities to Business Partners who feel more confident with latest IBM products. Because Vincent built some of these live demonstrations, he had the opportunity to travel across Europe to meet Business Partners and IBM sales teams in order to demonstrate these technologies and help them use the demo center. During one of these trips, he met the Switzerland STG team and finally join IBM Switzerland as CTS Storage in 2011. As a storage pre-sales specialist, he is helping customers to find out the best solution to answer their expectations and requirements.

Wai Leong Khong

Wai Leong is currently the ASEAN sales leader for PureApplication and Datapower appliances. He has spend more than 15 years in IT. His experience spans engaging the various industries in the region in different stages of the sale process (from lead generation to deal closure). He has also delivered projects ranging from ERP implementations, Telco-based solution delivery to consultancy projects. Prior to re-joining IBM in 2011, he was the Asia Pacific solution manager for HP CMS, responsible for managing the service delivery solution portfolio and driving strategic initiatives in the region. In his earlier years in IBM, he was an SAP consultant and architect with IBM Services.

Waleed Youssef

Waleed is a technically sophisticated and business-savvy management professional with a pioneering career reflecting strong leadership qualifications coupled with heavy hands-on technical experience. He is team oriented management professional with excellent interpersonal and communications skills. He has hands on experience in cloud computing, cloud architecture and design and enterprise architecture in general. He has experience in many industries including healthcare, financial organizations and government agencies. He has heavy hands-on software engineering, re-engineering, and reverse engineering Experience as well as infrastructure architecture experience including hardware acquisition and design, rack designs, rack elevation plan, storage servers and networks.

Wendy Lucas

Wendy Lucas is a Program Director for IBM Data Warehouse Marketing. Wendy has over 20 years of experience in data warehousing and business intelligence solutions, including 12 years at IBM. She has helped clients in a variety of roles, including application development, management consulting, project management, technical sales management and marketing. Wendy holds a Bachelor of Science in Computer Science from Capital University and you can follow her on Twitter at @wlucas001.

Wladislaw Nill

Wladislaw works as an Application Consultant at IBM Germany. He is focused on middleware technologies and he is an IBM certified specialist for WebSphere Application Server. He has also profound knowledge on Virtual Enterprise and ITCAM and thereby he knows some of PureApplication System's main parts. You can follow him on Twitter @itsOneNill

Yvette Louw

Yvette Louw is the IBM Software CEWA Marketing Leader

Zeydy Ortiz

Dr. Zeydy Ortiz is a Senior Performance Engineer in the Systems & Technology Group at IBM. She focuses on optimizing performance of System x, BladeCenter and PureFlex systems with an emphasis on energy efficiency and virtualization. Zeydy owns the technical content for the IBM System x & BladeCenter Virtualization Sizing Guides. The sizing guides provide general recommendations to define the infrastructure needed when moving to a virtualized environment. Zeydy is contributor members of The Green Grid helping the industry define metrics for efficient resource utilization in the data center. Zeydy joined IBM shortly after completing her doctoral degree in Computer Science at North Carolina State University. She has a Master's in Computer Science from Texas A&M University and a bachelor's degree in Computer Engineer from the University of Puerto Rico - Mayaguez. Follow Zeydy on Twitter @DrZeydy