Probably, everybody is wondering why do I use this analogy to describe the new IBM solution? The answer is very simple: because this is a perfect and easy way to describe how and why IBM created the IBM PureFlex System.
A smartphone is all things—phone, video camera, still camera, portable media player, and Internet client for accessing email, browsing the web, sending texts, and receiving voicemail. It has Wi-Fi and 3G connectivity. For using the interface, it has a multi-touch screen and virtual keyboard rather than a physical one. This solution integrates many features that were available in the market as separate products. The main advantage is that users don’t need to have multiple single devices—just one integrated solution with a simple interface can manage all of these devices and provide access to applications through an app store. It is simple, easy, and flexible, which by the way, I think is the main reason why almost everybody loves a smartphone—nobody focuses on hardware but on its flexible functionality.
So why not apply this approach to the server market? Today, the server market still consists of many single devices from various technologies that are really difficult to integrate together and find a common management point. A huge challenge is to create something that is simple in design, easy and flexible to use, and can pull together all of these devices, offering us one single point of management. And now here we have new IBM Flex System, which fits exactly into these requirements.
IBM PureFlex System is an infrastructure system that provides an integrated computing system—combining servers, enterprise storage, networking, virtualization, and management into a single structure. Its built-in expertise enables organizations to simply manage and flexibly deploy integrated patterns of virtual and hardware resources through unified management.
And if we go one step further, we can say that the time has come for a new breed of systems, which IBM calls expert integrated systems: it combines the flexibility of general purpose systems and the simplicity of an appliance with integrated expertise. Expert integrated systems are more than a static stack of pre-integrated components: a server here, some database software there, serving a fixed application at the top. Instead, these systems are based on “patterns of expertise,” which can dramatically improve the responsiveness of the business. Patterns of expertise automatically balance, manage, and optimize the elements necessary—from the underlying hardware resources up through the middleware and software—to deliver and manage today’s modern business processes, services, and applications. They do so by encapsulating, into a repeatable and deployable form, the proven best practices and expertise gained from decades of optimizing the deployment and management of data centers, software infrastructures, and applications around the world. Several years ago, I said a memorable statement that “blade will be the fastest, most extended, and the most developed technology for the x86 server market, and blade will be everywhere, even in the mainframe world.” Today I would like to say that “the new IBM PureFlex System will be the most desirable and wanted flexible solution in the near future and will set new trends in IT” and history will verify my words… again.